2007 SEMA Show: 2009 Toyota Matrix Gretna LA

provided by:

What it Is

2009 Toyota Matrix Preview - SEMA Show: Think of an average man wearing a tan suit with tan tie and tan shoes. Now picture that man with a bright red pocket handkerchief in his breast pocket. In very generalized terms, that's the equivalent to Toyota building the Matrix, a hatchback/wagon version of the Corolla sedan - not terribly exciting, but a nice way of adding some visual appeal to Mr. Average. Well, Mr. Average got a new look for 2009, so the same goes for the red handkerchief. It equates to revised but still familiar styling, new features, and ultimately what Toyota calls a "five-door hatch with the soul of a two-door sports car." (production note: normal)

By Thom Blackett

Photo credit: Staff, Toyota