2007 SEMA Show: Hot Wheels 40th Anniversary Dearborn MI

Originally inspired by '60s muscle cars with their introduction in 1968, the metallic "Spectraflame" paint, redlined wheels and hulking engines made these cars the envy of the toy box...

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Belle Tire
313-581-8473
15150 Michigan Avenue
Dearborn, MI
Joe Meloche Ford Sales Ltd
519-736-5461
55 Sandwich Street North
Amherstburg, ON
Thrasher Sales And Leasing Chevrolet Ltd
519-736-6481
251 Simcoe Street
Amherstburg, ON
Racicot Chrysler
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462 Sandwich Street South
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Clarke Pontiac Buick GMC Ltd
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Amherstburg, ON
FSI Group LLC
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Warren, MI
Lafontaine Import Motors Inc
(313) 730-2100
2027 S Telegraph Rd
Dearborn, MI
Jack Demmer Lincoln Mercury Inc
(313) 274-8800
21531 Michigan Ave
Dearborn, MI
Superior Pontiac-Buick-GMC Truck Inc
(313) 846-1122
14505 Michigan Ave
Dearborn, MI
Bill Wink Chevrolet
(313) 357-2750
10700 Ford Rd
Dearborn, MI

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SEMA and Hot Wheels

There wasn't a kid under 50 at SEMA, and even some older, that couldn't say their reason for being there wasn't in some way influenced by the presence of Hot Wheels during their younger years. Originally inspired by '60s muscle cars with their introduction in 1968, the metallic "Spectraflame" paint, redlined wheels and hulking engines made these cars the envy of the toy box. Employing a new design for the "axles" made these cars not only the ones to catch off the toy store shelves, but also down that iconic orange track. During their 40th anniversary, that heritage continues today.

by Vernon Heywood
Photo Credit: Oliver Bentley

 

Continue to 2007 SEMA Show: Hot Wheels 40th Anniversary Review from MyRide.com

Featured Local Company

Belle Tire

Welcome to Belle Tire

313-581-8473
15150 Michigan Avenue
Dearborn, MI
Discount Tires Michigan

Besides servicing countless motorists in Michigan -- commuters, soccer moms, NASCAR dads, Woodward Dream Cruisers -- Belle Tire operates a hefty commercial truck service. It is Michigan's largest truck tire provider and operates five truck tire re-treading plants: three in Michigan and two in Ohio. Belle Tire also runs commercial warehouses in Cleveland and Allen Park.

"We serve a lot of truck fleets in Michigan," Kruse says. "Many of the trucks you see driving up and down the highway have tires we put on them."

Despite the changes over the years customers can still drive to a Belle Tire store and an hour later, drive away on four new tires. In that hour, they receive courteous service, and wait comfortably, knowing that their car is being serviced by experts.

"Some companies toot their horn about getting tires on in under half an hour, but it's not a race," Kruse says. "Cars require care and caution nowadays, and the customer's expectation is that we'll do a great job as quickly as possible."

Belle Tire is ISO registered, meaning it has met quality standards established by the International Organization for Standardization.

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