2007 SEMA Show: Hot Wheels 40th Anniversary Janesville WI

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SEMA and Hot Wheels

There wasn't a kid under 50 at SEMA, and even some older, that couldn't say their reason for being there wasn't in some way influenced by the presence of Hot Wheels during their younger years. Originally inspired by '60s muscle cars with their introduction in 1968, the metallic "Spectraflame" paint, redlined wheels and hulking engines made these cars the envy of the toy box. Employing a new design for the "axles" made these cars not only the ones to catch off the toy store shelves, but also down that iconic orange track. During their 40th anniversary, that heritage continues today.

by Vernon Heywood
Photo Credit: Oliver Bentley