2007 SEMA Show: Volvo C30 Malden MA

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What it Is

Volvo C30 by Heico Sportiv Preview - SEMA Show: Remember when we told you that Volvo was keen on getting the youth market to take a look at its brand? They weren't kidding. As proof, here's the Volvo C30 by Heico Sportiv. As far as we can tell, "Heico Sportiv" is how you say "orange leather" in Swedish. Actually, it's the name of the leading tuning house for Volvos, sort of like AMG before Mercedes-Benz bought 'em outright. Anyhow, this particular C30 ups the ante with more power, bigger wheels and tires, better suspension and an aggressive body kit. And a lot of orange leather inside. (production note: normal)

By Keith Buglewicz

Photo credit: Volvo