8 Secrets to a Profitable Show Springfield OR

Without any thought, most business owners assume that a trade show in their industry is a smart decision and they plunk down big dollars with little consideration to other important details. There are many factors to consider though.


1 . Local Companies

Sparq
(971) 222-1300
410 NW 14th Ave
Portland, OR
McClory Corp
(503) 294-3010
1841 NW 23rd Ave
Portland, OR
Adventures In Advertising-Brandaid
(503) 631-7788
Oregon City, OR
USA Logo Express
(541) 352-3555
6224 Highway 35
Mount Hood Parkdale, OR
Cira Creative
(503) 595-2277
5331 SW MacAdam Ave
Portland, OR
Take the Lead Inc
(503) 691-9909
Tualatin, OR
Coign Studio
(503) 259-0879
2900 SW Cornelius Pass Rd
Hillsboro, OR
Mundo Marketing Llc
(503) 786-4145
Portland, OR
Accent Marketing Group Inc
(503) 233-1505
6713 SW Bonita Rd Ste 270
Portland, OR
Hospitality Marketing Inc
(503) 240-1995
7022 N Lombard St
Portland, OR

2 . 8 Secrets to a Profitable Show

You couldn’t contain your excitement and eagerly reserved exhibit space at the upcoming regional trade show. I know what you were thinking…”The traffic at this show will be fantastic and I’ll get more leads than I ever imagined.”

And when the show was over, you got nothing for all your hard work.

So what happened? Why didn’t your $600 booth space, $400 for collateral materials, and two grueling days on the show floor produce any meaningful results?

You got nothing because you had no valid method to address the two most critical trade show issues. First, is the show a reasonable marketing vehicle for you, and second, if so, how can you best use it to attract prospects. Without any thought, most business owners assume that a trade show in their industry is a smart decision and they plunk down big dollars with little consideration to other important details. There are many factors to consider though.

Trade shows can be one of the most productive and profitable means for promoting your company and your products. But you must know the secrets and follow a process or it’s a waste of your time and money.

3 . Request information from Show Management

Don’t commit to any trade show without first requesting information from show management. What are the profiles of the attendees? How many attended last year? How are they marketing the show? These are important issues you must consider before making a commitment.

4 . Create a plan – don’t just show up with a booth

Consider your goal of the show and then establish a plan. You have much more at your disposal than a table and booth: show theme, décor, signage, giveaways, literature, staffing, lead retrieval, and more. Each of these can be critical to your success.

5 . Featured Local Company

Oregon State Fair & Exposition Center

503-947-3247
2330 17th Street NE
Salem, OR


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