URL Rewrite: Easiest Way for Better Ranking
Author: Akhila ChoudharyEveryone wants their website to be on the front page of search engines results. A high ranking means higher visibility and hence greater chances of getting clicked. Many websites consult search engine marketing expert so that they do good business. If you think that it is only the keywords that do the tricks, think again. The nature of your URL also has a key role to play in search engine marketing (SEM).
Consider SEM consulting and you will get to know how a URL rewrite can change your fortune. Long dynamic URLs are often the right candidate to undergo rewriting. Most websites have a tendency for preferring dynamic URLs over static URLs. They may have their own reasons—such as the volume of content—for opting a dynamic URL. But when comes to search engine ranking, static URL, which are short and precise, has a better chance of visibility.
So why search engines prefer static over dynamic URLs? This is because search engines have a tendency to index the dynamic pages content much more slowly than the content of the static pages. An example of dynamic URL would be “http://www.usersdomain.com/profile.php?mode=view&u=3”. This can be rewritten as “http://www.usersdomain.com/profile-mode-view-u-3.html” The ampersands and interrogation marks are really unwanted and unwarranted.
The purpose of rewriting is not only to make the URL search engine friendly but also to make it more user-friendly. After all visitors make up the traffic and they should not allowed to get confused with lengthy URLs. Consider search engine marketing consulting on how to rewrite your dynamic URLs. It is not always easy to get a makeover and yield good results immediately. Several tests are undergone before finalizing on one, which is likely to be most effective.
Choosing the modules for URL rewriting depend on the server your website is hosted.
About the Author:I am the webmaster at www.synapseinteractive.com . Synapse Interactive is a SEM consulting company in India.
Article Source: http://www.articlesbase.com/seo-articles/url-rewrite-easiest-way-for-better-ranking-912055.html