Ads and Landing Pages for PPC Blue Springs MO

The following article talks about writing ads and creating landing pages for PPC. Learn about different catagories and grouping.

Local Companies

Vibe Marketing Group
(816) 795-6067
19401 E. 40 Hwy., Ste 190
Kansas City, KS
Kevin Schnell-Attorney at Law
(816) 421-6430
14330 E. 42nd St., Ste. G
Independence, MO
Missouri Enterprise
(816) 235-6791
4240 Blue Ridge Blvd., Ste. 501
Kansas City, MO
Adams-Gabbert & Associates, LLC
(816) 305-3493
400 S.W. Longview Blvd., Ste. 200
Lee's Summit, MO
Dobies Healthcare Group
(816) 753-3336
415 Delaware, Ste. 200
Kansas City, MO
Lundmark Advertising + Design, Inc.
(816) 842-5236
104 W. 9th St., Ste. 104
Kansas City, MO
Nicholson Kovac, Inc.
(816) 842-8881
600 Broadway St
Kansas City, MO
Alight Interactive
(785) 218-5282
136 Main St., Ste. 501
Kansas City, MO
Jefferson Wells
(816) 627-4100
1100 Main St., Ste. 2850
Kansas City, MO
Wellness Consumer Builders, LLC
(816) 235-6073
4747 Troost
Kansas City, MO

You've developed a great list of keywords, now what?
  1. Get organized. Whether it be in categories (Yahoo) or AdGroups (Google), it is important to have all of your keywords placed inlogically themed groups. There are endless ways to group keywords, but usually I see keywords grouped by either geographical targeting (i.e. digital camera San Jose, buy a digital camera in San Jose), phases of the buying cycle (i.e. camera, buy a camera, buy a Canon digital camera, buy a Canon PowerShot SD500), or common theme (i.e. 3 mega pixel digital camera, 3 mp camera). Putting your keywords in these different buckets makes your campaigns much easier to manage and track.

  2. Get targeted. Too often people are driving their ads to incorrect landing pages on their sites. Yesterday, I clicked on an ad for a Canon Powershot SD500 digital camera and it took me to a general digital camera page. I eventually landed on the page I was looking for, but it took two extra clicks. Can you imagine how much better conversion would be if that advertiser drove the visitor directly to the page that they were looking for? I'm sure a good amount of people clicked the back button once they landed on the first page.

  3. Get tracking. Whether it be at the keyword level or at the category/AdGroup level, it is essential to have tracking. Without it, you're basically bidding in the dark, not knowing what keyword or group of keywords are driving your conversions. Obviously, this can lead to a lot of trouble and money going down the drain. Both Yahoo and Google offer conversion tracking capabilities through their systems. 3rd party tracking software is also readily available for a fee.

    ...

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Author: Terry Fung

Featured Local Company

Vibe Marketing Group

8167956067
19401 E. 40 Hwy., Ste 190
Kansas City, KS

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