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Ads and Landing Pages for PPC Connecticut

The following article talks about writing ads and creating landing pages for PPC. Learn about different catagories and grouping.

Local Companies

Compelling Marketing Communications, LLC
860-432-0660
21 Middle Turnpike East
Manchester, CT
Barnstable Group LLC
(917) 821-0225
16 Barnstable Lane
Greenwich, CT
CtDMGroup.com
203.942.8130
46 Rocky Hill Road
New Fairfield, CT
Anderson Computer
203-245-5881
25 Boston Post Rd
Madison, CT
WD Enterprises
203-668-3584
724 Boston Post Road
Madison, CT
Compelling Marketing Communications, LLC
860-604-5573
1741 Ellington Road
South Windsor, CT
Vision Outsource llc
860-270-0402
PO Box 230
East Glastonbury, CT
VisionOutsource LLC
860-270-0402
PO BOX 230
East Glastonbury, CT
Total View Media
(860) 687-9849
8 Juniper Road
Windsor, CT
HarveyMalis Communications, LLC
203 458-0283
321 East River Road
Guilford, CT

You've developed a great list of keywords, now what?
  1. Get organized. Whether it be in categories (Yahoo) or AdGroups (Google), it is important to have all of your keywords placed inlogically themed groups. There are endless ways to group keywords, but usually I see keywords grouped by either geographical targeting (i.e. digital camera San Jose, buy a digital camera in San Jose), phases of the buying cycle (i.e. camera, buy a camera, buy a Canon digital camera, buy a Canon PowerShot SD500), or common theme (i.e. 3 mega pixel digital camera, 3 mp camera). Putting your keywords in these different buckets makes your campaigns much easier to manage and track.

  2. Get targeted. Too often people are driving their ads to incorrect landing pages on their sites. Yesterday, I clicked on an ad for a Canon Powershot SD500 digital camera and it took me to a general digital camera page. I eventually landed on the page I was looking for, but it took two extra clicks. Can you imagine how much better conversion would be if that advertiser drove the visitor directly to the page that they were looking for? I'm sure a good amount of people clicked the back button once they landed on the first page.

  3. Get tracking. Whether it be at the keyword level or at the category/AdGroup level, it is essential to have tracking. Without it, you're basically bidding in the dark, not knowing what keyword or group of keywords are driving your conversions. Obviously, this can lead to a lot of trouble and money going down the drain. Both Yahoo and Google offer conversion tracking capabilities through their systems. 3rd party tracking software is also readily available for a fee.

    ...

Click here to read the rest of the article at HowToDoThings.com

Author: Terry Fung

Featured Local Company

Compelling Marketing Communications, LLC

860-432-0660
21 Middle Turnpike East
Manchester, CT
www.CompellingMarketingCommunications.com
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