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Ads and Landing Pages for PPC Indiana

The following article talks about writing ads and creating landing pages for PPC. Learn about different catagories and grouping.

Local Companies

Roundpeg
317-569-1396
1003 East 106th Street
Indianapolis, IN
Sullivan Consulting
317 253-0851
Indianapolis, IN
Marketing Mediators LLC
(317) 250-5928
P.O. Box 90104
Indianapolis, IN
Imagine
574-233-9903
115 N. William St.
South Bend, IN
Your Business Ignited
(888) 653-6614
P. O. Box 357
Brookville, IN
dexter deZigns
317-363-6281
14489 Allison Drive
Carmel, IN
Group 7even, LLC
219-230-NERD
PO Box 166
Valparaiso, IN
Group 7even
219.230.NERD
P.O. Box 166
Valparaiso, IN
Exact Target
(317) 423-3928
20 N. Meridian Street, Ste. 200
Indianapolis, IN
Proof-It Business Writing & Editing Services
(574) 282-2119
25120 Fairoaks Drive
South Bend, IN

 

You've developed a great list of keywords, now what?
  1. Get organized. Whether it be in categories (Yahoo) or AdGroups (Google), it is important to have all of your keywords placed inlogically themed groups. There are endless ways to group keywords, but usually I see keywords grouped by either geographical targeting (i.e. digital camera San Jose, buy a digital camera in San Jose), phases of the buying cycle (i.e. camera, buy a camera, buy a Canon digital camera, buy a Canon PowerShot SD500), or common theme (i.e. 3 mega pixel digital camera, 3 mp camera). Putting your keywords in these different buckets makes your campaigns much easier to manage and track.

  2. Get targeted. Too often people are driving their ads to incorrect landing pages on their sites. Yesterday, I clicked on an ad for a Canon Powershot SD500 digital camera and it took me to a general digital camera page. I eventually landed on the page I was looking for, but it took two extra clicks. Can you imagine how much better conversion would be if that advertiser drove the visitor directly to the page that they were looking for? I'm sure a good amount of people clicked the back button once they landed on the first page.

  3. Get tracking. Whether it be at the keyword level or at the category/AdGroup level, it is essential to have tracking. Without it, you're basically bidding in the dark, not knowing what keyword or group of keywords are driving your conversions. Obviously, this can lead to a lot of trouble and money going down the drain. Both Yahoo and Google offer conversion tracking capabilities through their systems. 3rd party tracking software is also readily available for a fee.

    ...

Click here to read the rest of the article at HowToDoThings.com

Author: Terry Fung

Featured Local Company

Roundpeg

317-569-1396
1003 East 106th Street
Indianapolis, IN
http://www.roundpeg.biz
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