Ads and Landing Pages for PPC Kentucky

The following article talks about writing ads and creating landing pages for PPC. Learn about different catagories and grouping.

Local Companies

BNI - Business Network International
(859) 655-9434
Main Strasse Village
Covington, KY
Brown bag parties by the Secret Closet Girls
270-724-2051
10309 jewell Rd.
Owensboro, KY
A123 Promotions Agency
502-384-4827
7227 Columbia Avenue
Louisville, KY
Nick Rice Marketing Consulting
859-552-5723
4869 Keats Grove Ln
Lexington, KY
Niehaus Advertising Specialties
(859) 331-3733
632 Buttermilk Pike
Crescent Springs, KY
Eilert Communicaitons Inc
502-893-4546
4350 Brownsboro Road
Louisville, KY
Vwb Marketing Solution Inc
(270) 842-4545
1051 Fairview Ave
Bowling Green, KY
Gentry Marketing Systems
(606) 757-9339
Kinney Rd
Garrison, KY
Hammond Marketing Inc
(502) 361-0707
4602 Southern Pkwy
Louisville, KY
J Sam's Marketing Group Llc
(859) 269-4781
2033 Impala Ln
Lexington, KY

 

You've developed a great list of keywords, now what?
  1. Get organized. Whether it be in categories (Yahoo) or AdGroups (Google), it is important to have all of your keywords placed inlogically themed groups. There are endless ways to group keywords, but usually I see keywords grouped by either geographical targeting (i.e. digital camera San Jose, buy a digital camera in San Jose), phases of the buying cycle (i.e. camera, buy a camera, buy a Canon digital camera, buy a Canon PowerShot SD500), or common theme (i.e. 3 mega pixel digital camera, 3 mp camera). Putting your keywords in these different buckets makes your campaigns much easier to manage and track.

  2. Get targeted. Too often people are driving their ads to incorrect landing pages on their sites. Yesterday, I clicked on an ad for a Canon Powershot SD500 digital camera and it took me to a general digital camera page. I eventually landed on the page I was looking for, but it took two extra clicks. Can you imagine how much better conversion would be if that advertiser drove the visitor directly to the page that they were looking for? I'm sure a good amount of people clicked the back button once they landed on the first page.

  3. Get tracking. Whether it be at the keyword level or at the category/AdGroup level, it is essential to have tracking. Without it, you're basically bidding in the dark, not knowing what keyword or group of keywords are driving your conversions. Obviously, this can lead to a lot of trouble and money going down the drain. Both Yahoo and Google offer conversion tracking capabilities through their systems. 3rd party tracking software is also readily available for a fee.

    ...

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Author: Terry Fung

Featured Local Company

BNI - Business Network International

(859) 655-9434
Main Strasse Village
Covington, KY

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