Ads and Landing Pages for PPC Philadelphia PA

The following article talks about writing ads and creating landing pages for PPC. Learn about different catagories and grouping.

Local Companies

Addae Marketing and Event Plan
(215) 291-1235
106 Richmond St
Philadelphia, PA
American Financial
(215) 545-4449
230 S Broad St
Philadelphia, PA
Ace Y Marketing Incorporated
(215) 549-2100
5731 N 5th St
Philadelphia, PA
B Z Marketing
(215) 574-0214
701 S 6th St
Philadelphia, PA
A B K Incorporated
(215) 473-3699
6100 City Ave
Philadelphia, PA
Asia Marketing & Management
(215) 735-7670
2014 Naudain St
Philadelphia, PA
Best Marketing Service
(215) 471-3890
112 S 60th St
Philadelphia, PA
A Badolato Fruit & Produce Brokers
(215) 336-3766
3300 S Galloway St
Philadelphia, PA
Banacol Marketing
(215) 271-1375
2201 S Columbus Blvd
Philadelphia, PA
Associated Marketing Incorporated
(215) 677-6870
11500 Roosevelt Blvd
Philadelphia, PA

You've developed a great list of keywords, now what?
  1. Get organized. Whether it be in categories (Yahoo) or AdGroups (Google), it is important to have all of your keywords placed inlogically themed groups. There are endless ways to group keywords, but usually I see keywords grouped by either geographical targeting (i.e. digital camera San Jose, buy a digital camera in San Jose), phases of the buying cycle (i.e. camera, buy a camera, buy a Canon digital camera, buy a Canon PowerShot SD500), or common theme (i.e. 3 mega pixel digital camera, 3 mp camera). Putting your keywords in these different buckets makes your campaigns much easier to manage and track.

  2. Get targeted. Too often people are driving their ads to incorrect landing pages on their sites. Yesterday, I clicked on an ad for a Canon Powershot SD500 digital camera and it took me to a general digital camera page. I eventually landed on the page I was looking for, but it took two extra clicks. Can you imagine how much better conversion would be if that advertiser drove the visitor directly to the page that they were looking for? I'm sure a good amount of people clicked the back button once they landed on the first page.

  3. Get tracking. Whether it be at the keyword level or at the category/AdGroup level, it is essential to have tracking. Without it, you're basically bidding in the dark, not knowing what keyword or group of keywords are driving your conversions. Obviously, this can lead to a lot of trouble and money going down the drain. Both Yahoo and Google offer conversion tracking capabilities through their systems. 3rd party tracking software is also readily available for a fee.

    ...

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Author: Terry Fung

Featured Local Company

Addae Marketing and Event Plan

(215) 291-1235
106 Richmond St
Philadelphia, PA

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