All Topics > Internet > Search Optimization > Advanced Link Building >

Advanced Link Building Kentucky

One of the things that you can do is to maintain the same file structure and file names and use 301 redirects. ward suggests to "always mind your server logs" and analyze what pages are still receiving traffic after a move. You will know that there are outstanding links which continue to send traffic to nonexistent pages when you see 404 error pages. At that point you can either reinstate the previously deleted page or set up a redirect....

Local Companies

Telania, Inc.
502-291-4650
845 Barret Avenue
Louisville, KY

TugBoat Studio
502-599-6835
1209 Taxus Top Ln., Unit 201
Louisville, KY

Discernity
(502) 473-0600
2396 Sydney Ave
Louisville, KY

Maxweb
(859) 263-9299
Lexington, KY

Global Marketing Concepts
(502) 495-2965
Louisville, KY

Localnet Corp
(606) 337-5925
Pineville, KY

Tech Level 5
(859) 245-9262
3147 Custer Dr
Lexington, KY

Creative Hosting Business Solutions
(859) 985-2646
926 W Jefferson St Ste 2
Berea, KY

Localnet Corp
(270) 389-1455
Morganfield, KY

Muhlenberg Online
(270) 754-5590
PO Box 511
Greenville, KY

Advanced Link Building

provided by:

As all search engines use some form of link analysis in the ranking algorithms, the SES session on "Advanced Link Building" was a must attend event from which a good deal of practical information was provided to attendees.

The undisputed leader of links Eric Ward started the session with a discussion of link reclamation (or the process of keeping (or reclaiming) the links you have) and holistic link building.

If you are moving your site (say for instance changing your domain name) link reclamation can be very difficult. Especially if you are moving your site (to a content management system for example). One of the things that you can do is to maintain the same file structure and file names and use 301 redirects. ward suggests to "always mind your server logs" and analyze what pages are still receiving traffic after a move. You will know that there are outstanding links which continue to send traffic to nonexistent pages when you see 404 error pages. At that point you can either reinstate the previously deleted page or set up a redirect.

Ward also discussed holistic link building. Since your website is much more than just your home page you can have external sites link directly to different section of your site which provides an immense amount of value when it comes to link popularity. Say for instance you host multimedia files or a forum at your site. Submit inclusion requests at quality sites and submit a link directly to the content (multimedia or straight HTML) hosted on your site. This also works for podcasts and white papers or any content for that matter that you develop that others would be interested in is a great opportunity to build links.

Todd Friesen discussed internal linking structures and encourages those interested in advanced link building tactics to always have a sitemap and use anchor text in any internal link structures. "People need to start looking at their own sites first before starting an external link campaign," said Friesen.

Greg Boser of WebGuerilla discussed how to develop an effective external linking strategy. Starting by identifying the most visible sites within your space, it's important to first extract and analyze the backlinks from the major search engines (including information such as what are the unique domains and IPs of the sites your are interested in as well as what anchor text being used. Building a profile of each competitor that outlines the types of tactics being used will provide you insights into the cost/benefits of the various tactics being used and which ones you should emulate, which make sense for your organization and which you may want to avoid.

A Specific Example of Link Building In Action:
Say for instance that you provide some form of download. How do you get links and in turn people to visit your site? Give something away for free, ask for embedded link with descriptive anchor text or alt attributes and develop relationships with those directories specifically within your niche. This will enable you to develop long term, deep links to your site.

What should you avoid in link building?
Develop or use a system that enables you to get credit for your affiliate links. That means no third party systems such as commissionjunction (cj.com) which obscure URLs.

What should be your next step?
Expand your knowldege about linking in the Search Engine Watch Linking forum, hosted by Chris Boggs of G3Group. Chris will also contribute to the upcoming issue of Website Services Magazine. Also consider visiting a Website Services sponsor in LinksToYou.com, one of only pure, ethical link exchange networks on the Web.

Read full article at websitemagazine.com

Featured Local Company

TugBoat Studio

502-599-6835
1209 Taxus Top Ln., Unit 201
Louisville, KY
http://www.tugboatstudio.com

Read more about Advanced Link Building

- Overcoming Internet Sales Resistance Kentucky
- Advanced Protection for Mobile Endpoints Kentucky
- The Strength of Ad Exchanges Kentucky
- Image Backup Apps Become Vista Compatible Kentucky
- In-House Development Kentucky
- Nurturing the CIOs-in-Waiting Kentucky
- The New Holy Grail of SEO? Kentucky
- Email Marketing Software : 5 on 5 Kentucky
- Web Hosting Kentucky
- Windows Web Hosting Kentucky

Regional Articles

Rate Article

Save to My Articles

Articles Insider

Advertising	Fashion	Nightlife
Business Services	Financial Services	Online Database
Career	Franchise	Real Estate Resources
Cars	Health	Software
Chamber of Commerce	Holidays	Technology
Computer Hardware	Home Appliances	Telecommunications
Construction	Home Electronics	Trade Shows
Education	Home Services	Travel
Educational Content	Internet	Weddings
Entertainment	Legal	World History
Family	Miscellaneous

Advertising	Educational Content	Home Appliances	Real Estate Resources
Business Services	Entertainment	Home Electronics	Software
Career	Family	Home Services	Technology
Cars	Fashion	Internet	Telecommunications
Chamber of Commerce	Financial Services	Legal	Trade Shows
Computer Hardware	Franchise	Miscellaneous	Travel
Construction	Health	Nightlife	Weddings
Education	Holidays	Online Database	World History

Searching...

Advanced Link Building Kentucky

Local Companies

Advanced Link Building

Featured Local Company