Advertising - Top 5 Firms Delaware

Leverage Marketing

Leverage Marketing is a Google Certified internet marketing company that specializes in Pay per Click Management, SEO and Affiliate Marketing. We achieve top results by converting more of your anonymous web traffic into Sales, Leads and Inbound calls! Do you operate a shopping cart? Do you sell a professional service or a custom product that does not lend itself to a shopping cart? We focus on the actions that make you money! You are paying for every click; call us and get the most out of your marketing budget today!Our PPC management services are for advertisers that are spending $2500 or more per month. Visit our http://www.leveragemarketing.net for full details. Or call us at 877-263-7682

aQuantive, Inc.

Online advertising won't take you to Easy Street anymore, but it might lead you to Avenue A. aQuantive, through its Avenue A subsidiary, offers digital marketing services to help clients make the most of their online ad budgets. Among its services are online media buying and planning, ad campaign management, e-mail direct marketing, search engine optimization, and data warehousing and analysis. aQuantive's Atlas DMT unit provides marketing technology and software which allows clients to manage and track digital campaigns. aQuantive added a third business line in 2004; its DRIVEpm and Mediabrokers subsidiaries buy blocks of online media advertising to resell on a targeted basis.

Euro RSCG 4D

You might say this firm wants to take it clients' marketing efforts to a new dimension. Euro RSCG 4D is a leading provider of direct and response marketing services, operating through more than 100 offices in about 40 countries. It helps develop and implement traditional direct mail and telemarketing campaigns, as well as customer relationship management efforts. Other competencies include direct response television campaigns, interactive marketing, and point-of-sale retail marketing. Euro RSCG 4D is a unit of Euro RSCG Worldwide, the flagship advertising agency network of Paris-based conglomerate Havas.

Grey Global Group Inc.

This company colors its advertising clients impressed. A unit of UK-based conglomerate WPP Group, Grey Global Group is a leading provider of advertising and marketing services through offices in more than 80 countries. Its flagship agency network, Grey Worldwide, offers creative ad development and campaign management services along with other marketing activities. The company also offers specialized public relations and communications services through GCI and Grey Healthcare. Smaller agencies such as G2 Branding & Design and G2 Direct & Digital (formerly Grey Direct) provide brand promotion and direct marketing services.

OgilvyOne Worldwide

OgilvyOne Worldwide markets to the individual. One of the world's largest customer relationship management and direct marketing firms, OgilvyOne helps clients attract and retain customers through direct mailings and telemarketing, among other services. The company's full range of offerings includes consulting, creative services, strategic planning, database management, lead generation, and customer care. It is able to serve global firms such as IBM and American Express through more than 115 offices in about 55 countries (OgilvyOne Worldwide Ltd acts as the agency's UK branch). The company is part of creative advertising network Ogilvy & Mather, which itself is a division of advertising conglomerate WPP Group.

Advertising and promotions is bringing a service to the attention of potential and current customers. Advertising and promotions are best carried out by implementing an advertising and promotions plan. The goals of the plan should depend very much on the overall goals and strategies of the organization, and the results of the marketing analysis, including the positioning statement.

The plan usually includes what target markets you want to reach, what features and benefits you want to convey to them, how you will convey it to them (this is often called your advertising campaign), who is responsible to carry the various activities in the plan and how much money is budgeted for this effort. Successful advertising depends very much on knowing the preferred methods and styles of communications of the target markets that you want to reach with your ads. A media plan and calendar can be very useful, which specifies what advertising methods are used and when.

For each service, carefully consider: What target markets are you trying to reach with your ads? What would you like them to think and perceive about your products (this should be in terms of benefits to them, not you)? How can you get them to think and perceive that? What communications media do they see or prefer the most? Consider TV, radio, newsletters, classifieds, displays/signs, posters, word of mouth, press releases, direct mail, special events, brochures, neighborhood newsletters, etc.

What media is most practical for you to use in terms of access and affordability (the amount spent on advertising is often based on the revenue expected from the product or service, that is, the sales forecast)?
You can often find out a lot about your customers preferences just by conducting some basic market research methods.

Before you start your campaign you should also know what you want to say. Meaning understanding your positioning.

Positioning includes identifying the unique market position, or "niche", for your organization. Positioning is accomplished through market analysis. Market analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets. Various methods of market research are used to find out information about markets, target markets and their needs, competitors, etc.

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This list represents an opinion by Interaction Media Group staff and in no way is meant to imply actual quality and rank of the company in this industry.