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aQuantive, Inc. Online advertising won't take you to Easy Street anymore, but it might lead you to Avenue A. aQuantive, through its Avenue A subsidiary, offers digital marketing services to help clients make the most of their online ad budgets. Among its services are online media buying and planning, ad campaign management, e-mail direct marketing, search engine optimization, and data warehousing and analysis. aQuantive's Atlas DMT unit provides marketing technology and software which allows clients to manage and track digital campaigns. aQuantive added a third business line in 2004; its DRIVEpm and Mediabrokers subsidiaries buy blocks of online media advertising to resell on a targeted basis.
Euro RSCG 4D You might say this firm wants to take it clients' marketing efforts to a new dimension. Euro RSCG 4D is a leading provider of direct and response marketing services, operating through more than 100 offices in about 40 countries. It helps develop and implement traditional direct mail and telemarketing campaigns, as well as customer relationship management efforts. Other competencies include direct response television campaigns, interactive marketing, and point-of-sale retail marketing. Euro RSCG 4D is a unit of Euro RSCG Worldwide, the flagship advertising agency network of Paris-based conglomerate Havas.
Grey Global Group Inc. This company colors its advertising clients impressed. A unit of UK-based conglomerate WPP Group, Grey Global Group is a leading provider of advertising and marketing services through offices in more than 80 countries. Its flagship agency network, Grey Worldwide, offers creative ad development and campaign management services along with other marketing activities. The company also offers specialized public relations and communications services through GCI and Grey Healthcare. Smaller agencies such as G2 Branding & Design and G2 Direct & Digital (formerly Grey Direct) provide brand promotion and direct marketing services.
OgilvyOne WorldwideOgilvyOne Worldwide markets to the individual. One of the world's largest customer relationship management and direct marketing firms, OgilvyOne helps clients attract and retain customers through direct mailings and telemarketing, among other services. The company's full range of offerings includes consulting, creative services, strategic planning, database management, lead generation, and customer care. It is able to serve global firms such as IBM and American Express through more than 115 offices in about 55 countries (OgilvyOne Worldwide Ltd acts as the agency's UK branch). The company is part of creative advertising network Ogilvy & Mather, which itself is a division of advertising conglomerate WPP Group.