American Marketing Association Lincoln

PROFESSIONAL CERTIFIED MARKETER PREPARATION COURSE
EVENT TIME: Tuesdays from 6:30-8:30pm
INFORMATION:
Enhance your Skills!
Highlight your Accomplishments!
Become a Professional Certified Marketer!

In today's competitive environment, it's important to demonstrate your marketing expertise to peers, competitors, current employers - and potential employers!

The American Marketing Association created the PCM program to officially recognize the knowledge and expertise of marketing professionals.

The Lincoln AMA has created a PCM Preparation Course to assist individuals with preparing for the PCM exam. The PCM Preparation Course will include 10 weeks of classes held on Tuesday evenings from 6:30 p.m. to 8:30 p.m., March 11th - May 20th, 2008, at UNL’s College of Business Administration. Additional study sessions may be added at the discretion of the class members.

The classes will cover key marketing topics presented by senior marketers and academics in the marketing field and provide you with an excellent opportunity to work with other experienced marketing professionals to review materials and prepare for the test. Mike Krush, a doctoral student in Marketing, will be teaching the classes.

Eligibility requirements for the PCM include a bachelor’s degree in any discipline and four years of professional work experience; or a master’s degree in any discipline and two years of professional work experience.

Fees
Cost for the study class is:
$250 for AMA Members
$350 for Non-Members

Application and testing fees are:
$375 for AMA Members
$535 for Non-Members

Registration
Registrations must be submitted by February 29, 2008.

Membership
To join AMA, please visit: www.marketingpower.com/join.

To learn more about this national certification program go to www.marketingpower.com/pcm or download the Application Kit below.

Contact Info
Any questions about the program? Contact Becky Perrett at (402) 423-2394 x. 122 or bperrett@runzanational.com.

WORD OF MOUTH MARKETING
EVENT TIME: Thursday, March 20th 11:45-1pm
LOCATION: Embassy Suites
INFORMATION: According to a Yankelovich study, 76% of consumers believe companies are untruthful in their advertising. Contrast that startling statistic with a finding from the Edelman Trust Barometer study which reveals 68% of consumers trust other people “like themselves” and you begin to realize why Word-of-Mouth marketing is gaining credibility as an effective marketing strategy.

In his Word-of-Mouth BASIC TRAINING presentation, John goes broad and deep in explaining why Word-of-Mouth (WOM) is the most influential marketing medium and how benchmark businesses are generating WOM. John closes this presentation by sharing ideals to spark of ideas on how any business can use the influential power of customers as an advertising vehicle.

John Moore has made his mark in the marketing world by working deep inside the marketing departments of Whole Foods Market and Starbucks Coffee. Today, through his Brand Autopsy Marketing Practice, John shares marketing and business advice with companies aspiring to become the next Whole Foods or Starbucks. John is also the author of the well-read Brand Autopsy blog and the author of “TRIBAL KNOWLEDGE: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture” (Kaplan Publishing).

The program is generously sponsored by West Gate Bank.

11:45a-Noon - Check In & Networking
Noon-1p - Program

Cost is $18 for members, $25 for non-members, and $13 for students.


1/2 DAY SEMINAR-EMERGING MEDIA
EVENT TIME: Tuesday, March 25th 7:30am-Noon
INFORMATION: Marketing has not fundamentally changed since the creation on the marketing concept and our branching out as a child of modern economic theory. What has changed is how we, as marketers, talk with our customers and tools, techniques and especially the technologies that we employ in those conversations.

This seminar is meant to serve as an overview of the marketing technologies available to you, the seasoned marketer, in the upcoming years 2008 and beyond. While not impossible, it would be difficult to chronicle every single piece of new marketing technology that you can use.

What topics do we cover?
- Social networks (including Facebook and MySpace)
- Blogging
- Podcasting
- IPTV
- In-Game advertising
- Internet video
- RSS
- Local online
- Avatar & virtual world marketing
- SMS & Mobile marketing
- Long tail marketing
- Marketing through syndicated reviews
- Widgets
- Online market conversation research
- Universal vs. Federated search
- Convergence of online, radio, TV & video
- Identity & user data trends
- What does Web 3.0 mean for marketers?

Dana VanDen Heuvel is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Recently, Dana was a featured speaker at the American
Marketing Association’s Hot Topic series, “Blogs: Marketing Beyond the Website.” He has also spoken at OMMA, PROMO, the Internet Retailer Conference, LesBlogs 2.0 in Paris, France and at dozens of other industry events. Dana is a regular contributor to a variety of industry publications and is often quoted on blogging, social media and Internet marketing trends in MarketingSherpa, Wisconsin Technology Network, Internet Retailer, Event Marketer, Sales and Marketing Management and other publications. In 2004, Dana won the MarketingSherpa “Best Blog” award for authoring a leading business-to-business marketing weblog at www.danavan.net.

7:30-8am - Registration
8am-Noon - Seminar
Embassy Suites
Cost is $50 for members, $75 for non-members and $10 for students.


PRISM AWARDS
DATE: May 5, 2008 11:00a.m.-1p.m.
INFORMATION: The Prisms Awards ceremony will be held at Embassy Suites in Lincoln on May 15, 2008. Award winners will be announced at the luncheon and will be notified prior to the luncheon. Doors open at 11:00 a.m. for award submission viewing. The ceremony will begein at 11:30 a.m. Cost is $20 for members, $30 for nonmembers, $13 for students and $250 for corporate tables of ten. For reservations, please register online at www.lincolnama.com.