Here you will find a list of events sponsored by the American Marketing Association Pittsburgh
BETTER MARKETING BY DESIGN SUMMIT
DATE: March 13
LOCATION: Doubletree Hotel, Downtown Pittsburgh
8:30 a.m. – 1:30 p.m.
Due to the tremendous success with our Digital and Target Marketing Summits in 2007, AMA Pittsburgh, in cooperation with The Professional Association for Design (AIGA), is excited to bring you our Better Marketing by Design Summit featuring leading design experts such as the Chief Marketing Officer for the Bank of New York Mellon, MarketingSherpa on Landing Page Optimization; IDEO on Human Center Design and more. This Summit will run from breakfast to lunch and will show you how improved design can drive your bottom line and make your brand stand out from the crowd.
HOW TO GROW YOUR COMPANY THROUGH YOUR INSIDE ADVANTAGE
DATE: April 9
Bob Bloom, former US Chairman/CEO of Publicis Worldwide helped introduce several brands such Southwest Airline and more throughout his distinguished 45-year career. He is the author of the recently released book The Inside Advantage: The Strategy that Unlocks the Hidden Growth in Your Business and will reveal his Growth Discovery Process along with topics such as:
·Five common mistakes companies make when trying to grow.
.Every business needs a unique niche; WRONG! Every business needs an uncommon offering.
·How to discover and capitalize on your hidden potential.
·How to define your core customer in order to create an efficient, economical growth strategy.
·How companies can prevent their offerings from becoming a commodity.
Doubletree Hotel, Downtown Pittsburgh, 11:30 a.m. – 1:30 p.m.
THE SIX LESSONS OF ACCIDENTAL BRANDING
DATE: May 8
LOCATION: Doubletree Hotel, Downtown Pittsburgh
11:30 a.m. – 1:30 p.m.
New York University Professor David Vinjamuri, author of the soon to be released book, Accidental Branding: How Ordinary People Build Extraordinary Brands will discuss his “Six Lessons from Accidental Brands.” David is founder and President of ThirdWay Brand Trainers, whose clients include American Express, Starwood Hotels, and other leading consumer brands. He was also a brand manager at Johnson & Johnson and Coca-Cola.