American Marketing Association San Francisco

2008 MARKETING CARREER AND INTERNSHIP FAIR
DATE: Thursday, 13 March 2008
LOCATION: University of San Francisco
McLaren Room 251 2130 Fulton Street San Francisco, CA 94117

Are you looking for the right people to hire for full-time marketing and public relations positions? Do you want to find qualified students for internships?
Then don’t miss the Marketing Career and Internship Fair sponsored by the collegiate chapters of the San Francisco American Marketing Association. Join us 13 March 2008 at the University of San Francisco.
You will meet both graduate and undergraduate marketing students from three San Francisco Bay Area universities: Golden Gate University, San Francisco State University, and the University of San Francisco.
This multi-school event will bring together some of the most committed, talented and experienced marketing students in the Bay Area, drawing from combined programs of over 300 undergraduate marketing students and 800 graduate marketing students. It is a wonderful opportunity to efficiently meet your hiring and internship needs.

Promote your internships, entry-level opportunities and your organization to interested and energetic undergraduate and graduate marketing students at this annual event.

Exhibit Costs:
Registration: $350
Non-Profit Registration: $150

BRANDED TEAMWORK--IT ALL STARTS INTERNALLY
DATE: Thursday, March 20th
6:00 - 7:00 Registration and Networking
7:00 - 8:00 Program with Q&A
LOCATION: Hilton San Francisco Financial District
750 Kearny St (Between Washington and Clay)San Francisco, CA, 94108
415-433-6600

Join Sean P. Dunn, president of award-winning San Francisco Bay Area creative agency Groove 11 (www.groove11.com) as he provides advice on how companies can ensure their brands resonate well with customers by first working with internal teams to align their priorities in a branded framework.
"Alignment around brand priorities should replace this familiar pattern: Marketing blames Sales for not closing deals and Sales blames Marketing for a lack of relevance in material they’re using to close. The Brand team – if one exists – rejects copy and creative outside a narrowly defined style guide without consideration for the ways dramatically different stakeholders want to accept information. Through this fog comes senior management looking for new tools to measure ROI. Meanwhile, everyone gives lip service to the process."
Mr. Dunn provides 5 Rules of the Road to help solve this dilemma and covers topics including the importance of psychographic profiles, transcendent brand narratives, the need to think beyond internal silos, and adapting the customer purchase funnel to internal audiences.
"It's not an easy process," says Mr. Dunn, "but the results can be unbelievably valuable to your bottom line."

Cost:
$35 members; $50 non-members
$20 student-members; $30 student-non-members
($10 additional for on-site registration - pre-registration closes February 5th)
Hors d'oeuvre, coffee, tea and desert, cash bar provided.

SFAMA SPRING MIXWER
DATE: Thursday, April 17th
6:00 – 8:00pm
LOCATION: TBD
COST: $10 at the door
Network with colleagues, friends and nemeses from the bay area marketing community with drinks and munchies at SFAMA’s upcoming spring mixer!

EXCELLENCE IN MARKETING AWARDS
DATE: May 15, 2008
Have you been inspired by a marketing campaign in the Bay area? Do you know a company that deserves recognition for their recent marketing effort? Is there an organization you know of that has marketed its way to success?
The SFAMA is accepting nominations for the 2008 Excellence in Marketing Awards now through Friday, March 7th, 2008.