Audi A3 Versus BMW 1-Series

It was only a matter of time before Audi and BMW entered the compact cabrio sector. With prices for drop-top versions of the larger A4 and 3-Series starting at £26,545 and £31,025 respectively, the German firms were in danger of abandoning the lower end of the market, handing the advantage to models such as the Volkswagen Eos and Vauxhall Astra TwinTop.

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Typical – you wait ages for a new premium convertible to turn up, and then two arrive at once! So what better way to greet the new Audi A3 Cabriolet and BMW 1-Series Convertible than by putting them head-to-head in an exclusive twin test?

It was only a matter of time before Audi and BMW entered the compact cabrio sector. With prices for drop-top versions of the larger A4 and 3-Series starting at £26,545 and £31,025 respectively, the German firms were in danger of abandoning the lower end of the market, handing the advantage to models such as the Volkswagen Eos and Vauxhall Astra TwinTop. But now Audi cabrio ownership starts at £20,745 for the new model, while BMW’s drop-top is available from £22,335. In order to keep costs down, both use fabric roofs and proven underpinnings – the A3 is based on the three-door hatchback, while the 1-Series Convertible follows on from the coupé launched last year.

Both of these four-seater soft-tops hit dealers within a month of each other. The BMW arrived two weeks ago, while the Audi will appear in showrooms on 10 May. Among a raft of tempting features, both have roofs that can be lowered on the move, while Audi’s lid claims to be one of the world’s fastest.

There are two petrol engines and two diesels available in the A3 from launch, and here we try the 197bhp 2.0T FSI with optional £1,400 S tronic twin-clutch gearbox. It’s up against a car costing just a few hundred pounds less, the BMW 125i SE, which employs a 3.0-litre six-cylinder 218bhp powerplant.

Both are very evenly matched on paper. Will that continue to be the case as we hit the roads of southern France?

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It’s a market sector that Audi abandoned in 1996 after the demise of the less popular second-generation model. The firm’s attention had been diverted elsewhere – into the more stylish but less practical TT, which was first seen as a concept in 1995. This change of tack allowed BMW to reap what its rival had sown and, ever since, its 3-Series Coupé has dominated this highly lucrative class.
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