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Automated E-Mail Responses: More Sales, Less Hassle Michigan

Autoresponder services such as GetResponse can help convert business prospects to customers.
1. Local Companies
2. Introduction
3. Sequential Autoresponders
4. Acquiring Subscribers
5. Featured National Company

1. Local Companies

4M Communications
(231) 946-7407
982 Polaris Cresent Dr
Traverse City, MI
A D Kahn Inc
(248) 661-8585
Farmington, MI
Jamadots
(906) 248-3211
9984 W State St
Brimley, MI
Azulstar
(616) 842-2763
1051 Jackson St
Grand Haven, MI
Triton Technologies Inc
(616) 364-8761
4009 Plainfield Ave NE
Grand Rapids, MI
Internet.Uplogon.Com.
(906) 864-1522
949 1st St
Menominee, MI
Choice Tv
(989) 269-6677
1910 Sand Beach Rd
Bad Axe, MI
Cass City Internet
(989) 872-8201
6450 Main St
Cass City, MI
Uplogoncom
(906) 225-8588
220 W Washington St
Marquette, MI
Internet.Uplogon.Com
(906) 864-3943
949 1st St
Menominee, MI


2. Introduction

E-mail is a powerful selling tool, but it can be time-consuming to compose and send individual messages.

It would be wonderful if every sales prospect immediately recognized the value of the product or service that you described in your first e-mail--but that doesn't always happen.

Most sales happen after the prospect receives multiple e-mails detailing the benefits of your offer. Expensive products (which are often more profitable) may require five or more exchanges before the sale closes.

If you juggle many prospects at once, consider using a sequential autoresponder service like GetResponse to manage a series of messages. Automated sales messages can be just what's needed to convert an indecisive prospect to a new customer.

3. Sequential Autoresponders

You're probably familiar with the concept. One common example is the vacation autoresponder, which automatically replies to incoming e-mails with a standard message stating that the e-mail account owner is away from the office. This lets correspondents know they will need to wait longer than usual before receiving a personal response.

A sequential autoresponder used in marketing takes this concept to a higher level by sending sales prospects a series of automatically generated messages. Each message provides new sales offers or additional information regarding the benefits of your business products or services. You determine both the content of the messages and the intervals between each e-mail.

Sequential autoresponders often let you personalize the canned response, such as referring to the prospect by name. Many also allow you to track how many recipients open your messages and provide sales results to help you gauge the effectiveness of your campaign.

4. Acquiring Subscribers

Your existing customer list can be a good starting point for building a database of autoresponder subscribers. Someone who has already purchased from you is a good prospect for sales of additional related products and services.

You could also place a form on your Web site, inviting visitors to submit their name and e-mail address in order to receive additional information.

Finally, you can acquire a list of prospects from a third party. One way that can work well is by using what's known as lead co-generation, obtaining leads from a business that sells a related product or service.

5. Featured National Company

InfoQuest Technologies, Inc.

Web Hosting, Exchange Server, Sharepoint, Virtual Private Servers, Backup and Recovery, data center co-location.

800-622-4403
471 Jplwick Dr
Harrisburg, PA
www.infoquest.com

Since 1994, more than 10,000 customers worldwide have used InfoQuest Hosted Internet Business Solutions to communicate on-line, manage computers, and safeguard mission critical information. From the beginning, InfoQuest has proven to be a nimble, responsive, resilient company. Characteristics that provide our customers with innovative business solutions, dependable support and a trusted business partner. Today, just as in 1994, we're committed to the philosophy of growth as a company through the service of one customer at a time.

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