Bar coasters are generally seen as away to brand a bar or restaurant business. The idea is that your customers are drinking off of coasters that have your establishment’s name on it. This is especially good for customers that you have sitting at an old long wooden bar. The bar coasters can help protect the wood from moisture which can mar it with ugly white markings.
There are a number of great ways you can put drink coasters (http://www.thirstycoasters.com/servlet/ strse Name Drops/Categories) to work for you. They are a great way to advertise your products and services including things like special drinks, upcoming events, bands that are playing, holiday specials and all kinds of things. They are very effective at creating brand awareness which is why beer companies have been using them for ages.
Bar coasters tend to be the same no matter who you buy them from. They are usually four inch circles or squares with round corners and they tend to be printed in four colors. Some coasters have printing on both sides. Most companies take about two weeks to print and deliver a standard order of about 1200 coasters. You can expect to pay between $300 and $500 for about 1200 orders and roughly around $400 to $500 for 2500 coasters.
Beer coasters make great bar coasters and they can help raise the revenues of your alcohol. Almost every brand of beer makes a beer coaster of one kind or another and they come in interesting shapes and sizes. You can get these as promotional items sometimes. It is a good idea to ask the beer company if they have any free before you pay for them.
The same goes for any of the drink or soda pop companies. Ask them if they are giving away any free cocktail coasters as part of a promotion. This could save you a few hundred bucks so that you don’t have to purchase them.
Studies have shown that bar coasters can definitely increase your sales. Brand awareness is where it is at with these promotional items. They are also a very affordable way to advertise as one coaster can go a long way per penny spent. For instance 400 dollars can get you a tiny advertisement in a newspaper for one week or even just a weekend but the same amount of money can buy you these useful “business cards” called beverage coasters (http://www.thirstycoasters.com/servlet/ strse 1013/Clemson University Car Beverage/Detail).
There are also some companies online that specialize specifically in getting you bar coasters at a cut rate price directly from breweries. The smaller breweries who specialize in making more exotic beers especially like these coasters.
If you don’t like advertisements you can also get permanent drink coasters in different styles and sizes. These are usually made out of a natural wood like red wood. The red wood is usually and 3 ½ inch square and inside there is a rubber circle upon which you set the drink. The nicest of these coasters are not lacquered that heavily so you can see the beautiful natural grains in the wood.
Sarah Martin is a freelance marketing writer based out of San Diego, CA. She specializes in travel, leisure, fine wines, and internation cuisine. For a wide selection of cocktail coasters and other kinds of beverage coasters, please visit http://www.thirstycoasters.com/.
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