Bath & Body Works has reinvented the personal care industry with the introduction of fragrant flavorful indulgences, including shower gels, lotions, candles, accessories and just recently hair care products.
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Bath & Body Works has reinvented the personal care industry with the introduction of fragrant flavorful indulgences, including shower gels, lotions, candles, accessories and just recently hair care products. With a focus on creating and offering the best products, and an emphasis on innovation from nature, Bath & Body Works is destined to become the ultimate personal care destination. Customers are becoming very attracted to the growing product line of Bath & Body Works. Especially during holidays, birthdays and other special events, Bath & Body Works makes it simple for customers to easily spot something for a friend or relative.
With a very diverse range of lotions, makeup, and a variety of gift sets, there seems to be something for everyone in Bath & Body Works store locations. Customers can enjoy in-store sampling of various products to test out products before making any purchases or easily shop on the company’s newly launched website, www.bathandbodyworks.com. The Bath & Body Works product line is surprisingly huge. From anti-bacterial hand soaps to oil warmers, aromatherapy bubble baths and soaks, volumizing shampoo to face peels, and cosmetic bags to a whitening oral rinse, this company sells almost anything when it comes to personal care needs. Even men can enjoy products from Bath & Body Works with shaving creams and oils being offered.
Bath & Body Works is under the Limited Brands umbrella, which has a history of owning Victoria's Secret, The Limited, Express, White Barn Candle Co., and Lane Bryant. It was founded in 1990 in New Albany, Ohio and has always prided itself on the innovation, quality and performance of its products. Since its premiere, Bath & Body Works has expanded across the country to over 1,600 stores. Later, in October 2006, Diane Neal, former president of GAP Outlet and Mervyn's, was brought in as the new president.
One of the largest brands sold in Bath & Body Works stores are products developed by The White Barn Candle Co. It is a haven for the senses, providing unique, sophisticated ideas and solutions to consumers on how to add fragrance and ambiance to their homes. The comprehensive collection of home fragrance and décor items allows consumers to create a sense of beauty and well-being for themselves, their friends and their families. Inspirational and innovative, with a European sensibility, The White Barn Candle Co. is poised to become the premier brand and the top-of-mind destination for high quality candles, home fragrance and accessories.
Other brand names and stylists that Bath & Body Works buys and sells from include: Ahava, Barielle, Sikkesei, True Blue Spa and most recently celebrity stylist, Fredric Fekkai whose products brings a high end hair care line to this company.
In recent years, the company launched both a seasonal catalogue and the website, www.bathandbodyworks.com, in 2006. Then later that year in November, Bath and Body Works launched its first television commercial advertisement. Net Sales as of January 28, 2006 was just over $2.2 million, which was significantly higher than all other Limited Brands, except Victoria's Secret.
The top competitors of Bath & Body Works include: The Body Shop International, Avon Products, Mary Kay, and Estée Lauder.
Bath & Body Works is also devoted to giving back to its communities. This past holiday season, Bath & Body Works teamed up with the Make-A-Wish Foundation by advertising The Perfect Christmas Collection Jingle Bell holiday candle. Giving customers could choose from spice, winter and tree fragrances and $1 from each candle sold would benefit the Make-A-Wish Foundation. Bath & Body Works guaranteed a minimum contribution of $225,000 and a maximum of $250,000 to this foundation.
Bath & Body Works has become a 21st century apothecary integrating health, beauty and well-being. Combining the introduction of spa products that are easily used at home with the incorporation of simple rituals into daily life, Bath & Body Works is committed to helping consumers improve their emotional and physical being. We have accomplished this by combining traditional spa treatments with the botanical and natural ingredients, then developing an extensive collection of advanced easy-to-use personal care products with proven effectiveness.