Bose Corporation is engaged in the production of audio systems for home entertainment, automotive and professional audio markets. It is a manufacturer of stereo systems and home theater systems for the consumer market.
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Bose Corporation is engaged in the production of audio systems for home entertainment, automotive and professional audio markets. It is a manufacturer of stereo systems and home theater systems for the consumer market. The company is headquartered in Framingham, Massachusetts but has operations throughout the United States, Europe, Canada, Australia, Asia and South America. Bose is also an employer to about 8,000 people.
Dr. Amar Bose, who was a professor of electrical engineering at the Massachusetts Institute of Technology (MIT), was the initial person to promote the Bose Corporation in 1964. He established the company as being a technological leader in acoustics, with the introduction of a speaker system, called the 901Direct/Reflecting in 1968.
After failing to gain market share in Japan throughout the 1970s, Bose hired sales executive Sumi Sakura, who convinced 400 Japanese dealers to find space in their filled stores for Bose products. Sales jumped within months as the Bose Company also turned its attention to car stereos during this decade. After promising talks with General Motors in 1979, Dr. Bose risked $13 million and four years developing a stereo that could be custom-designed for cars. The first one was offered in 1983 in a Cadillac Seville and contracts with other major carmakers followed, usually for their top-of-the-line models.
The Bose Corporation has several commitments and holds several philosophies in order to maintain a strong customer satisfaction rating. Bose maintains an exceptionally strong commitment to research and development, due to its believe that yesterday's fiction becomes tomorrow's reality. They strive to identify things which, when made better, improve people's lives.
For Bose, it becomes more than just research. The corporation aims for excellence in everything that it produces and makes available to its customers. From the way it runs its business to a friendly customer service and from the products to every owner's manual consumers use to help them get set up, the company believes that in everything they do "good enough" is merely a starting point.
Bose has taken its commitment and passion for innovation and applied it to developing unique sound solutions to meet virtually any audio challenge in any application, even the space program. While many of its products are designed for entertainment and home audio solutions, Bose sound is prevalent in both the aviation and automotive industries, as well.
Bose has also designed professional sound systems for many applications, including stadiums and auditoriums, houses of worship, retail businesses, department stores and restaurants.
Bose understands the value and importance of education and by supporting education, and those who provide it; the company offers a unique learning program for students and special prices on its products that are purchased. One of these programs is the program named “In Harmony With Education”. This program was created by a team of music, science, and math educators led by MENC, The National Association for Music Education. The goal was simple yet ambitious and sought to create an interdisciplinary music curriculum that would take students beyond mere understanding. The company wanted students to see, hear and feel the power and beauty of music as it demonstrates the nature and science of the sounds that surround them in their daily lives.
Students in this program learn through hands-on experience, by creating and playing their own instruments. Furthermore, the program helps students achieve all nine of the curricular goals of the National Standards for Music, as well as the standards for math and science. Interdisciplinary by nature, the program particularly emphasizes "Understanding relationships between music, the other arts, and disciplines outside the arts."
Bose has built a reputation in which it creates high-performing audio products. Now, the corporation is growing its business beyond those boundaries, leveraging the company's intellectual assets in much broader ways. The ElectroForce Systems Group is a new Bose business providing advanced test instruments for materials research and product development. The ElectroForce linear motor enables a revolutionary alternative to traditional testing systems because of its simple, durable, moving-magnet design. It uses a friction-free, flexure suspension for exceptional fidelity and precision. As a result, ElectroForce test instruments set a new standard for performance and elegant simplicity in a single test system.
Today, Bose is a top leader amongst its competitors. These competitors include: Cambridge Sound Works, Sharp, Sony and Yamaha.