Brand Building Tips Cary NC

Many companies, particularly manufacturers in Cary, understand the significance of a concerted branding effort. But we still find that many firms in the industry ignore branding altogether—and dealers are among the biggest culprits.

Local Companies

Learning Technologies, Inc.
919-783-6900
5206 Duraleigh Rd.
Raleigh, NC
ElectriCities of NC Inc.
(919) 760-6336
P.O. Box 29513
Raleigh, NC
RoleModel Consulting
919-667-8281
342 Raleigh Street
Holly Springs, NC
Business Leader Consulting
919-790-6962
2612 Peachleaf Street
Raleigh, NC
Business Leader Consulting
919-790-6962
2612 Peachleaf Street
Raleigh, NC
Learning Technologies, Inc.
919-749-5285
5206 Duraleigh Rd.
Raleigh, NC
Trilogy Associates
919.533.6285
4068 Fearrington Post
Pittsboro, NC
Aft Technologies Inc
(919) 261-6527
417 Byrams Ford Dr
Cary, NC
Strategic Energy Services
(919) 468-4298
105 Leblanc Ct
Cary, NC
Castek Reuse Business Group
(919) 678-0989
6501 Weston Pkwy
Cary, NC

Provided By:

By Jim Groff

Over the past several years, companies all along the construction supply channel have embraced the importance of their brand—defining it, cultivating it, and using it as the point of focus for their marketing and sales efforts. Many companies, particularly manufacturers, understand the significance of a concerted branding effort. But we still find that many firms in the industry ignore branding altogether—and dealers are among the biggest culprits.

In some ways, it's understandable. Most dealers have been doing business for a long time and they are well known to their customer bases. Dealers also may argue that word of mouth is the best and cheapest way to market.

True enough. But in an evolving marketplace, where consolidation, technology, and vertical integration are redefining the landscape almost daily, builders are making buying decisions by a different set of rules.

So what's a dealer to do? Start with branding. Here are just a few of the critical advantages a strong brand can give you:

  • It clearly differentiates you from competitors.
  • It defines the value you bring to the process.
  • It builds repeat sales and generates trial among prospects.
  • It creates loyalty. We still buy from brands we trust, and a strong dealer brand can prevent longtime customers from taking their dollars to a competitor.
  • It creates the foundation for your entire sales and marketing program.
  • It turns your staff into brand ambassadors—a team that co...
  • Click here to read full article from Pro Sales Magazine

    Featured Local Company

    Learning Technologies, Inc.

    919-783-6900
    5206 Duraleigh Rd.
    Raleigh, NC
    http://www.lticorp.com

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