My Articles | About Us | Contact Us | Advertise With Us | Search   
 
News, Tips & Offers delivered to your inbox

ABOUT US | VIEW ALL FEATURED ARTICLES | VIEW ALL TOPICS | VIEW ALL REGIONS | DM MOBILE | DM BLOG

Brand Building Tips Illinois

Many companies, particularly manufacturers in Illinois, understand the significance of a concerted branding effort. But we still find that many firms in the industry ignore branding altogether—and dealers are among the biggest culprits.

Local Companies

The Excel Leadership Group, LLC
(309) 370-5040
145 Fleur de Lis Drive
East Peoria, IL
Francorp, Inc.
708-481-2900
20200 Governors Drive
Olympia Fields, IL
Bartley Consulting
(309) 676-0506
331 Fulton St
Peoria, IL
CGN & Associates
(309) 672-6400
415 SW Washington Street
Peoria, IL
RSM McGladrey, Inc.
(309) 671-8715
401 Main St. #1200
Peoria, IL
ELM Consulting, LLC
(309) 673-7648
60 State St
Peoria, IL
Primrose Business Acquisitions
(217) 787-8570
2060 W. Iles, Suite E
Springfield, IL
Mangieri Companies, Inc
(309) 688-6845
7308 N. Willow Lake Court
Peoria, IL
Mindock Counseling and Consulting
(309) 696-4697
3100 N. Dries Lane
Peoria, IL
MRM Consulting
(309) 637-4528
3419 W. Shoff Avenue
Peoria, IL
Provided By:

By Jim Groff

Over the past several years, companies all along the construction supply channel have embraced the importance of their brand—defining it, cultivating it, and using it as the point of focus for their marketing and sales efforts. Many companies, particularly manufacturers, understand the significance of a concerted branding effort. But we still find that many firms in the industry ignore branding altogether—and dealers are among the biggest culprits.

In some ways, it's understandable. Most dealers have been doing business for a long time and they are well known to their customer bases. Dealers also may argue that word of mouth is the best and cheapest way to market.

True enough. But in an evolving marketplace, where consolidation, technology, and vertical integration are redefining the landscape almost daily, builders are making buying decisions by a different set of rules.

So what's a dealer to do? Start with branding. Here are just a few of the critical advantages a strong brand can give you:

  • It clearly differentiates you from competitors.
  • It defines the value you bring to the process.
  • It builds repeat sales and generates trial among prospects.
  • It creates loyalty. We still buy from brands we trust, and a strong dealer brand can prevent longtime customers from taking their dollars to a competitor.
  • It creates the foundation for your entire sales and marketing program.
  • It turns your staff into brand ambassadors—a team that co...

    • Click here to read full article from Pro Sales Magazine

    Featured Local Company

    The Excel Leadership Group, LLC

    3093705040
    145 Fleur de Lis Drive
    East Peoria, IL
    Read more about Brand Building Tips

    Related Articles
    - Building a Customer Base Illinois
    As competition for reluctant shoppers' dollars (or rupees or euros or whatever) gets more global and intense, you need more than ever to concentrate on your relationship with your customers to make it deeper and broader, to move from one of the pack to the go-to-gang for your product or service.
    - How To Choose An Appropriate Building For Your Business Illinois
    - Sports Marketing Firms Illinois
    - Tips For Building Trust Illinois
    - Brand Your Consulting Brilliance Illinois
    - The Guide To Building Blocks Illinois
    - Shine Through Your Personal Brand Illinois
    - Developing A School Brand Illinois
    - Team Building Exercises Illinois
    - Membership Cards Illinois
    Regional Articles
    - Brand Building Tips Addison IL
    - Brand Building Tips Algonquin IL
    - Brand Building Tips Alsip IL
    - Brand Building Tips Alton IL
    - Brand Building Tips Arlington Heights IL
    - Brand Building Tips Aurora IL
    - Brand Building Tips Barrington IL
    - Brand Building Tips Bartlett IL
    - Brand Building Tips Batavia IL
    - Brand Building Tips Belleville IL
    - Brand Building Tips Bellwood IL
    - Brand Building Tips Belvidere IL
    - Brand Building Tips Bensenville IL
    - Brand Building Tips Berwyn IL
    - Brand Building Tips Bloomingdale IL
    - Brand Building Tips Bloomington IL
    - Brand Building Tips Blue Island IL
    - Brand Building Tips Bolingbrook IL
    - Brand Building Tips Bourbonnais IL
    - Brand Building Tips Bridgeview IL
    - Brand Building Tips Buffalo Grove IL
    - Brand Building Tips Calumet City IL
    - Brand Building Tips Carbondale IL
    - Brand Building Tips Carol Stream IL
    - Brand Building Tips Carpentersville IL
    - Brand Building Tips Champaign IL
    - Brand Building Tips Chicago Heights IL
    - Brand Building Tips Chicago IL
    - Brand Building Tips Cicero IL
    - Brand Building Tips Clarendon Hills IL
    - Brand Building Tips Collinsville IL
    - Brand Building Tips Country Club Hills IL
    - Brand Building Tips Crete IL
    - Brand Building Tips Crystal Lake IL
    - Brand Building Tips Danville IL
    - Brand Building Tips Decatur IL
    - Brand Building Tips Deerfield IL
    - Brand Building Tips Dekalb IL
    - Brand Building Tips Des Plaines IL
    - Brand Building Tips Dolton IL
    - Brand Building Tips Downers Grove IL
    - Brand Building Tips East Moline IL
    - Brand Building Tips East Peoria IL
    - Brand Building Tips East Saint Louis IL
    - Brand Building Tips Edwardsville IL
    - Brand Building Tips Effingham IL
    - Brand Building Tips Elgin IL
    - Brand Building Tips Elk Grove Village IL
    - Brand Building Tips Elmhurst IL
    - Brand Building Tips Elmwood Park IL
    - Brand Building Tips Evanston IL
    - Brand Building Tips Evergreen Park IL
    - Brand Building Tips Fairview Heights IL
    - Brand Building Tips Franklin Park IL
    - Brand Building Tips Freeport IL
    - Brand Building Tips Galesburg IL
    - Brand Building Tips Glen Ellyn IL
    - Brand Building Tips Glendale Heights IL
    - Brand Building Tips Glenview IL
    - Brand Building Tips Godfrey IL
    - Brand Building Tips Granite City IL
    - Brand Building Tips Grayslake IL
    - Brand Building Tips Gurnee IL
    - Brand Building Tips Harvey IL
    - Brand Building Tips Harwood Heights IL
    - Brand Building Tips Hazel Crest IL
    - Brand Building Tips Highland Park IL
    - Brand Building Tips Hinsdale IL
    - Brand Building Tips Homewood IL
    - Brand Building Tips Jacksonville IL
    - Brand Building Tips Joliet IL
    - Brand Building Tips Kankakee IL
    - Brand Building Tips Kewanee IL
    - Brand Building Tips La Grange IL
    - Brand Building Tips Lake Bluff IL
    - Brand Building Tips Lake Villa IL
    - Brand Building Tips Lake Zurich IL
    - Brand Building Tips Lansing IL
    - Brand Building Tips Lemont IL
    - Brand Building Tips Libertyville IL
    - Brand Building Tips Lisle IL
    - Brand Building Tips Lockport IL
    - Brand Building Tips Lombard IL
    - Brand Building Tips Loves Park IL
    - Brand Building Tips Machesney Park IL
    - Brand Building Tips Matteson IL
    - Brand Building Tips Mattoon IL
    - Brand Building Tips Maywood IL
    - Brand Building Tips Mchenry IL
    - Brand Building Tips Melrose Park IL
    - Brand Building Tips Midlothian IL
    - Brand Building Tips Mokena IL
    - Brand Building Tips Moline IL
    - Brand Building Tips Morris IL
    - Brand Building Tips Morton Grove IL
    - Brand Building Tips Morton IL
    - Brand Building Tips Mount Prospect IL
    - Brand Building Tips Mundelein IL
    - Brand Building Tips Murphysboro IL
    - Brand Building Tips Naperville IL
    - Brand Building Tips New Lenox IL
    - Brand Building Tips Niles IL
    - Brand Building Tips Normal IL
    - Brand Building Tips North Chicago IL
    - Brand Building Tips Northbrook IL
    - Brand Building Tips O Fallon IL
    - Brand Building Tips Oak Forest IL
    - Brand Building Tips Oak Lawn IL
    - Brand Building Tips Oak Park IL
    - Brand Building Tips Orland Park IL
    - Brand Building Tips Palatine IL
    - Brand Building Tips Palos Hills IL
    - Brand Building Tips Park Forest IL
    - Brand Building Tips Park Ridge IL
    - Brand Building Tips Pekin IL
    - Brand Building Tips Peoria IL
    - Brand Building Tips Plainfield IL
    - Brand Building Tips Prospect Heights IL
    - Brand Building Tips Quincy IL
    - Brand Building Tips Riverdale IL
    - Brand Building Tips Rochelle IL
    - Brand Building Tips Rock Falls IL
    - Brand Building Tips Rock Island IL
    - Brand Building Tips Rockford IL
    - Brand Building Tips Rolling Meadows IL
    - Brand Building Tips Romeoville IL
    - Brand Building Tips Roscoe IL
    - Brand Building Tips Roselle IL
    - Brand Building Tips Round Lake IL
    - Brand Building Tips Saint Charles IL
    - Brand Building Tips Schaumburg IL
    - Brand Building Tips Skokie IL
    - Brand Building Tips South Elgin IL
    - Brand Building Tips South Holland IL
    - Brand Building Tips Springfield IL
    - Brand Building Tips Streamwood IL
    - Brand Building Tips Streator IL
    - Brand Building Tips Sycamore IL
    - Brand Building Tips Taylorville IL
    - Brand Building Tips Tinley Park IL
    - Brand Building Tips Urbana IL
    - Brand Building Tips Vernon Hills IL
    - Brand Building Tips Villa Park IL
    - Brand Building Tips Waukegan IL
    - Brand Building Tips West Chicago IL
    - Brand Building Tips Westchester IL
    - Brand Building Tips Westmont IL
    - Brand Building Tips Wheaton IL
    - Brand Building Tips Wheeling IL
    - Brand Building Tips Wilmette IL
    - Brand Building Tips Wood Dale IL
    - Brand Building Tips Woodridge IL
    - Brand Building Tips Woodstock IL
    - Brand Building Tips Zion IL
    Related Local Events
    Virtualization / Consolidation Strategies - Implementation Strategies
    Dates: 12/10/2009 - 12/10/2009
    Location: The Donald E. Stephens Convention Center
    Rosemont, IL
    View Details
    CMAA - Construction Management Association of America National Conference and Tradeshow 2012
    Dates: 10/21/2012 - 10/23/2012
    Location: Sheraton Chicago
    Chicago, IL
    View Details
    Project World-Chicago
    Dates: 11/16/2009 - 11/19/2009
    Location: Hyatt Regency OHare, Rosemont
    Rosemont, IL
    View Details
    12th Annual Talent Management Summit
    Dates: 10/26/2009 - 10/28/2009
    Location: Wyndham Lisle-Chicago Hotel, Chicago, IL
    Lisle, IL
    View Details
    Solar Seminar
    Dates: 10/24/2009 - 10/24/2009
    Location: Lakeview Museum
    Peoria, IL
    View Details
    Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin
    Topics:
    Advertising Family Home Services Real Estate Resources
    Business Services Fashion Industrial Goods & Services Retail & Consumer Services
    Career Financial Services Insurance Software
    Cars Food & Beverage Internet Technology
    Computer Hardware Franchise Legal Telecommunications
    Construction Health Miscellaneous Trade Shows
    Education Holidays Nightlife Travel
    Entertainment Home Appliances Online Database Weddings
    Environmental Home Electronics Pets World History
    Articles.DirectoryM.com | Search | About Us | Contact Us | Mobile | Blog | En Español
    Copyright © BET Information Systems, Inc. All rights reserved.