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Brand Building Tips Kentucky

Many companies, particularly manufacturers in Kentucky, understand the significance of a concerted branding effort. But we still find that many firms in the industry ignore branding altogether—and dealers are among the biggest culprits.

Local Companies

LARaterman Associates
(859) 578-9720
1615 Park Road
Fort Wright, KY

Castellini Company
(859) 442-4650
2 Plum Street
Newport, KY

Leverag Industries
(502) 657-6053
4965 U.S. Highway 42
Louisville, KY

Center for Great Management Practice
(859) 727-2467
8056 Production Drive
Florence, KY

Write Technology
(859) 426-9748
P.O. Box 17293
Fort Mitchell, KY

Marja Barrett Associates
(859) 341-8944
2165 Tantallon Drive
Fort Mitchell, KY

ALMS
502-415-5151
8545 Grand Neptune Drive
Louisville, KY

Wright Management Services
(606) 298-0402
Blacklog Rd
Inez, KY

Business Consultants To Physicians & Dentists
(859) 254-3906
Lexington, KY

Rhawn Enterprises
(502) 893-5654
418 Knightsbridge Rd
Louisville, KY

Provided By:

By Jim Groff

Over the past several years, companies all along the construction supply channel have embraced the importance of their brand—defining it, cultivating it, and using it as the point of focus for their marketing and sales efforts. Many companies, particularly manufacturers, understand the significance of a concerted branding effort. But we still find that many firms in the industry ignore branding altogether—and dealers are among the biggest culprits.

In some ways, it's understandable. Most dealers have been doing business for a long time and they are well known to their customer bases. Dealers also may argue that word of mouth is the best and cheapest way to market.

True enough. But in an evolving marketplace, where consolidation, technology, and vertical integration are redefining the landscape almost daily, builders are making buying decisions by a different set of rules.

So what's a dealer to do? Start with branding. Here are just a few of the critical advantages a strong brand can give you:

It clearly differentiates you from competitors.

It defines the value you bring to the process.

It builds repeat sales and generates trial among prospects.

It creates loyalty. We still buy from brands we trust, and a strong dealer brand can prevent longtime customers from taking their dollars to a competitor.

It creates the foundation for your entire sales and marketing program.

It turns your staff into brand ambassadors—a team that co...

Click here to read full article from Pro Sales Magazine

Featured Local Company

LARaterman Associates

(859) 578-9720
1615 Park Road
Fort Wright, KY

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Business Services	Fashion	Industrial Goods & Services	Retail & Consumer Services
Career	Financial Services	Insurance	Software
Cars	Food & Beverage	Internet	Technology
Computer Hardware	Franchise	Legal	Telecommunications
Construction	Health	Miscellaneous	Trade Shows
Education	Holidays	Nightlife	Travel
Entertainment	Home Appliances	Online Database	Weddings
Environmental	Home Electronics	Pets	World History