Brand Building Tips Maryland

Many companies, particularly manufacturers in Maryland, understand the significance of a concerted branding effort. But we still find that many firms in the industry ignore branding altogether—and dealers are among the biggest culprits.

Local Companies

Xpress Business Solutions, Inc
800-705-4026
225 Lakeside Dr
Greenbelt, MD
Xpress Business Solutions Consulting
800-705-4026
7909 Belle Point Dr
Greenbelt, MD
Bottom Line Squared, Inc.
1-800-430-1257
10125 Colesville Road, #277
SIlver Spring, MD
Turnbaugh Solutions Consulting
410-243-0742
4409 Falls Bridge Drive
Baltimore, MD
BLC-Bottom Line Connection
410.332.4430
1 E. Lexington Building, Suite 304
Baltimore, MD
Franco Construction Services, Inc.
(410) 771-4589
16334 Yeoho Road
Sparks, MD
Harmony, Inc
301-654-2505
7831 Woodmont Ave. Suit 380
Bethesda, MD
Quality Edge Management Consulting
(410) 426-2269
5509 Sefton Ave
Baltimore, MD
The Pincus Group
301 938-6990
309 Reserve Gate Terrace
Silver Spring, MD
A Good VA/Virtual Assistant
410-358-6914
6210 Park Heights Avenue
Baltimore, MD

Provided By:

By Jim Groff

Over the past several years, companies all along the construction supply channel have embraced the importance of their brand—defining it, cultivating it, and using it as the point of focus for their marketing and sales efforts. Many companies, particularly manufacturers, understand the significance of a concerted branding effort. But we still find that many firms in the industry ignore branding altogether—and dealers are among the biggest culprits.

In some ways, it's understandable. Most dealers have been doing business for a long time and they are well known to their customer bases. Dealers also may argue that word of mouth is the best and cheapest way to market.

True enough. But in an evolving marketplace, where consolidation, technology, and vertical integration are redefining the landscape almost daily, builders are making buying decisions by a different set of rules.

So what's a dealer to do? Start with branding. Here are just a few of the critical advantages a strong brand can give you:

  • It clearly differentiates you from competitors.
  • It defines the value you bring to the process.
  • It builds repeat sales and generates trial among prospects.
  • It creates loyalty. We still buy from brands we trust, and a strong dealer brand can prevent longtime customers from taking their dollars to a competitor.
  • It creates the foundation for your entire sales and marketing program.
  • It turns your staff into brand ambassadors—a team that co...
  • Click here to read full article from Pro Sales Magazine

    Featured Local Company

    Xpress Business Solutions, Inc

    800-705-4026
    225 Lakeside Dr
    Greenbelt, MD
    www.xpressbizsolutions.com

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