All Topics > Business Services > Brand Building Tips >

Brand Building Tips North Carolina

Many companies, particularly manufacturers in North Carolina, understand the significance of a concerted branding effort. But we still find that many firms in the industry ignore branding altogether—and dealers are among the biggest culprits.

Local Companies

Business Advisers International of Charlotte
(704) 499-4320
2211 Rocky Knoll Drive
Charlotte, NC

RoleModel Consulting
919-667-8281
342 Raleigh Street
Holly Springs, NC

Radford Properties
919-585-7251
224 Parkside village dr
Clayton, NC

Customer One Solutions, Inc.
(704) 895-8632
PO Box 1273
Charlotte, NC

Cardinal Solutions Group
(704) 331-6567
525 North Tryon Street Suite 1700
Charlotte, NC

Nakoma Group
(704) 375-2040
212 S. Tryon Street
Charlotte, NC

Trilogy Associates
919.533.6285
4068 Fearrington Post
Pittsboro, NC

Learning Technologies, Inc.
919-783-6900
5206 Duraleigh Rd.
Raleigh, NC

Multiple Choice, Inc.
(704) 865-7463
PO Box 837
Gastonia, NC

Provided By:

By Jim Groff

Over the past several years, companies all along the construction supply channel have embraced the importance of their brand—defining it, cultivating it, and using it as the point of focus for their marketing and sales efforts. Many companies, particularly manufacturers, understand the significance of a concerted branding effort. But we still find that many firms in the industry ignore branding altogether—and dealers are among the biggest culprits.

In some ways, it's understandable. Most dealers have been doing business for a long time and they are well known to their customer bases. Dealers also may argue that word of mouth is the best and cheapest way to market.

True enough. But in an evolving marketplace, where consolidation, technology, and vertical integration are redefining the landscape almost daily, builders are making buying decisions by a different set of rules.

So what's a dealer to do? Start with branding. Here are just a few of the critical advantages a strong brand can give you:

It clearly differentiates you from competitors.

It defines the value you bring to the process.

It builds repeat sales and generates trial among prospects.

It creates loyalty. We still buy from brands we trust, and a strong dealer brand can prevent longtime customers from taking their dollars to a competitor.

It creates the foundation for your entire sales and marketing program.

It turns your staff into brand ambassadors—a team that co...

Click here to read full article from Pro Sales Magazine

Featured Local Company

Business Advisers International of Charlotte

(704) 499-4320
2211 Rocky Knoll Drive
Charlotte, NC

Read more about Brand Building Tips

- Brand Your Consulting Brilliance North Carolina

There's an old adage, 'Perception is reality.' Simply stated, the perception of a brand lies in its ability to influence a client's behavior. When you have successfully branded your business, in the client's eye there is no service in the marketplace quite like your service.So it is very important to build your own brand consulting businesses.

- Shine Through Your Personal Brand North Carolina
- Team Building Exercises North Carolina
- How To Choose An Appropriate Building For Your Business North Carolina
- Sports Marketing Firms North Carolina
- The Guide To Building Blocks North Carolina
- Developing A School Brand North Carolina
- Building a Customer Base North Carolina
- Tips For Building Trust North Carolina
- Membership Cards North Carolina

Regional Articles

- Brand Building Tips Albemarle NC
- Brand Building Tips Apex NC
- Brand Building Tips Arden NC
- Brand Building Tips Asheboro NC
- Brand Building Tips Asheville NC
- Brand Building Tips Bessemer City NC
- Brand Building Tips Boone NC
- Brand Building Tips Brevard NC
- Brand Building Tips Burlington NC
- Brand Building Tips Camp Lejeune NC
- Brand Building Tips Candler NC
- Brand Building Tips Cary NC
- Brand Building Tips Chapel Hill NC
- Brand Building Tips Charlotte NC
- Brand Building Tips Clayton NC
- Brand Building Tips Clemmons NC
- Brand Building Tips Clinton NC
- Brand Building Tips Concord NC
- Brand Building Tips Conover NC
- Brand Building Tips Dunn NC
- Brand Building Tips Durham NC
- Brand Building Tips Eden NC
- Brand Building Tips Elizabeth City NC
- Brand Building Tips Fayetteville NC
- Brand Building Tips Forest City NC
- Brand Building Tips Fort Bragg NC
- Brand Building Tips Fuquay Varina NC
- Brand Building Tips Garner NC
- Brand Building Tips Gastonia NC
- Brand Building Tips Goldsboro NC
- Brand Building Tips Granite Falls NC
- Brand Building Tips Greensboro NC
- Brand Building Tips Greenville NC
- Brand Building Tips Havelock NC
- Brand Building Tips Henderson NC
- Brand Building Tips Hendersonville NC
- Brand Building Tips Hickory NC
- Brand Building Tips High Point NC
- Brand Building Tips Hillsborough NC
- Brand Building Tips Hope Mills NC
- Brand Building Tips Huntersville NC
- Brand Building Tips Jacksonville NC
- Brand Building Tips Kannapolis NC
- Brand Building Tips Kernersville NC
- Brand Building Tips King NC
- Brand Building Tips Kings Mountain NC
- Brand Building Tips Kinston NC
- Brand Building Tips Knightdale NC
- Brand Building Tips Laurinburg NC
- Brand Building Tips Leland NC
- Brand Building Tips Lenoir NC
- Brand Building Tips Lexington NC
- Brand Building Tips Lillington NC
- Brand Building Tips Lincolnton NC
- Brand Building Tips Louisburg NC
- Brand Building Tips Lumberton NC
- Brand Building Tips Marion NC
- Brand Building Tips Matthews NC
- Brand Building Tips Mebane NC
- Brand Building Tips Mocksville NC
- Brand Building Tips Monroe NC
- Brand Building Tips Mooresville NC
- Brand Building Tips Morganton NC
- Brand Building Tips Mount Airy NC
- Brand Building Tips Mount Olive NC
- Brand Building Tips Murphy NC
- Brand Building Tips New Bern NC
- Brand Building Tips North Wilkesboro NC
- Brand Building Tips Raeford NC
- Brand Building Tips Raleigh NC
- Brand Building Tips Reidsville NC
- Brand Building Tips Roanoke Rapids NC
- Brand Building Tips Rockingham NC
- Brand Building Tips Rocky Mount NC
- Brand Building Tips Roxboro NC
- Brand Building Tips Rutherfordton NC
- Brand Building Tips Salisbury NC
- Brand Building Tips Sanford NC
- Brand Building Tips Shelby NC
- Brand Building Tips Siler City NC
- Brand Building Tips Statesville NC
- Brand Building Tips Tarboro NC
- Brand Building Tips Taylorsville NC
- Brand Building Tips Thomasville NC
- Brand Building Tips Trinity NC
- Brand Building Tips Wake Forest NC
- Brand Building Tips Waxhaw NC
- Brand Building Tips Waynesville NC
- Brand Building Tips Weaverville NC
- Brand Building Tips Wendell NC
- Brand Building Tips Whiteville NC
- Brand Building Tips Williamston NC
- Brand Building Tips Wilmington NC
- Brand Building Tips Wilson NC
- Brand Building Tips Winston Salem NC
- Brand Building Tips Zebulon NC

- Building a Customer Base North Carolina

As competition for reluctant shoppers' dollars (or rupees or euros or whatever) gets more global and intense, you need more than ever to concentrate on your relationship with your customers to make it deeper and broader, to move from one of the pack to the go-to-gang for your product or service.

- Developing A School Brand North Carolina
- Membership Cards North Carolina
- Shine Through Your Personal Brand North Carolina
- Tips For Building Trust North Carolina
- Brand Your Consulting Brilliance North Carolina
- The Guide To Building Blocks North Carolina
- Team Building Exercises North Carolina
- How To Choose An Appropriate Building For Your Business North Carolina
- Sports Marketing Firms North Carolina

Related Local Events

SCORE Counseling
Dates: 12/2/2009 - 12/2/2009
Location: Wake Forest Area Chamber of Commerce
Wake Forest, NC
View Details

Executive Committee Meeting
Dates: 12/3/2009 - 12/3/2009
Location: Wake Forest Area Chamber of Commerce Boardroom
Wake Forest, NC
View Details

Lunch & Learn (Multicultural Business and Professional Network)
Dates: 12/9/2009 - 12/9/2009
Location: Durham Chamber
Durham, NC
View Details

Mount Holly Community Development Foundation Breakfast
Dates: 2/2/2010 - 2/2/2010
Location: The City Cafe
Mount Holly, NC
View Details

Professional Women's Association Meeting
Dates: 2/10/2010 - 2/10/2010
Location: The City Club of Gastonia
Gastonia, NC
View Details

Advertising	Food & Beverage	Nightlife
Business Services	Franchise	Online Database
Career	Health	Pets
Cars	Holidays	Real Estate Resources
Computer Hardware	Home Appliances	Retail & Consumer Services
Construction	Home Electronics	Software
Education	Home Services	Technology
Entertainment	Industrial Goods & Services	Telecommunications
Environmental	Insurance	Trade Shows
Family	Internet	Travel
Fashion	Legal	Weddings
Financial Services	Miscellaneous	World History

Advertising	Family	Home Services	Real Estate Resources
Business Services	Fashion	Industrial Goods & Services	Retail & Consumer Services
Career	Financial Services	Insurance	Software
Cars	Food & Beverage	Internet	Technology
Computer Hardware	Franchise	Legal	Telecommunications
Construction	Health	Miscellaneous	Trade Shows
Education	Holidays	Nightlife	Travel
Entertainment	Home Appliances	Online Database	Weddings
Environmental	Home Electronics	Pets	World History