My Articles | About Us | Contact Us | Advertise With Us | Search   
 
News, Tips & Offers delivered to your inbox

ABOUT US | VIEW ALL FEATURED ARTICLES | VIEW ALL TOPICS | VIEW ALL REGIONS | DM MOBILE | DM BLOG

Branding Georgia

Branding is the creation and development of your company's brand: the logo, images, slogans, ideas and other information connected to your company or product. Branding is what makes your company in Georgia recognizable and unique, and this site will provide valuable research points to help get you started.
1. Local Companies
2. Branding - Overview
3. Analyze the Competition and Realign Your Branding
4. Create a Slogan
5. Featured Local Company

1 . Local Companies

Artifact Brand Creators
(404) 245-3250
281 Old Clay Street
Marietta, GA
The Roberts Resource, Inc.
404-636-6650
2876 Guinevere Drive
Atlanta, GA
The StoneHill Group, Inc
770-399-1936
47 Perimeter Center East
Atlanta, GA
NRM Creative Marketing
770.630.1975
138 Creekwood Place
Acworth, GA
Equation Arts, LLC.
404-492-9818
342 Marietta St. NW
Atlanta, GA
Equation Arts, LLC.
404-492-9818
342 Marietta St. NW
Atlanta, GA
Grillmen Catering: Fabulous Food. Excellent Service.
404 936 3835
411 Old Orchard Court
Marietta, GA
JSS Conulting
(404) 840-7979
946 Spring View Ct.
Marietta, GA
Graf X Printing Company
(770) 534-1566
808 Atlanta Hwy
Gainesville, GA
Eyecatcher Unlimited
(706) 698-6800
625 Progress Rd
Ellijay, GA

2 . Branding - Overview

Branding - Overview For the most effective branding, a memorable name and a ubiquitous slogan should be combined with an instantly recognizable and unique logo. A logo is the graphic or design by which your firm or product will come to be imagined by the customer. As in other elements of branding, simplicity can often be the best strategy. Your logo can be as straightforward as a simple geometric shape or, potentially, an elaborate design of a simple idea — such as a silhouette of a person or an object. In contrast to other elements of branding, your logo needn’t in itself be a clear representation of what your firm does, or what your product is. Its most important factor is being recognizable and unique.

To use another of the most famous examples from popular branding, Kentucky Fried Chicken’s logo is the ‘Colonel Sanders’ design — a smiling image of the face of the firm’s founder. In itself, this iconic branding doesn’t represent ‘chicken’, or even food of any kind. But it is remembered in association with the name of the firm, meaning that as a whole package, its branding successfully keeps the firm lodged in its customers’ memories.

Once the logo has been chosen, it should be used regularly and consistently throughout your branding strategy, in order to represent your firm or product wherever possible. You should combine the elements of your branding — firm name, slogan and logo — on each piece of correspondence you make or advertising space you buy related to your product. This means that emails, letterheads, business cards and invoices, and promotion and advertising, should bear the main elements of your branding. In doing this, your branding will be extended to the reaches of everything you and your products do, and will continue to spread the word of your growing success.

3 . Analyze the Competition and Realign Your Branding

Analyze the Competition and Realign Your Branding With the basic elements of your branding strategy in place, you should begin to extend your branding across the marketplace. This is important because much of your strategy’s effectiveness lies in its consistency. To ensure this is achieved, it must be remembered that each time a potential customer or regular customer has any kind of contact with your firm, whether through visiting your company’s website online or simply in seeing a printed advertisement, he or she has what should be understood as a branding experience.

Bearing this in mind, it becomes clear why regularly fine-tuning your branding strategy to better suit the desires of your customers is absolutely crucial. This is especially true if your firm is in a particularly competitive market, up against several rival products or services which claim to do what yours does, and possibly even better, through their own branding. It is specifically your branding that will separate your product from the competitors.

To ensure your branding maintains a strong statement and to continue differentiating it from your rivals’, you will need to regularly assess the competition in your particular market. To perform what could be called a competitive analysis, you should keep track of your competitors’ branding by taking clippings of their advertisements, reviewing any PR coverage they have achieved, researching their online presence by analyzing their website, and even by trying their products or services — especially if they have introduced new products or branding strategies. Then you should decide what especially continues to make your product different — what sets it apart from the rest. It will always be this differentiation that allows you to create an image that remains in customers' imaginations. Therefore, you should continue to be willing to realign your branding strategy to fulfill this fact.

4 . Create a Slogan

Create a Slogan Once you have selected an appropriate name, logically the next stage in the branding process is to accompany this with a slogan, or statement summing up your intentions and strengths. For the most effective branding results, the slogan you select should be a short sentence which is memorable or ‘catchy’ and, again, easily remembered by customers. This will then combine with your name to strengthen the branding structures working for your product.

Slogans can be just as difficult as names to create. Saying something powerful and original in a small number of words is a tough part of the branding process. In order to generate ideas for slogans to lead your branding, you should always stay focused on the potential customer. What are they looking for in a product such as yours? What values and aspirations do they expect from a firm producing it? Why should they buy your product in particular? What do the products and slogans of your rivals represent? The slogan you choose should attempt to take into account strong answers to each of these questions.

To help understand why this stage of the branding process is so important; think about slogans prevalent in popular culture today. The phrase ‘Just do it’, representing a proactive, energetic and no-fuss attitude to life, instantly recalls the branding of Nike. When seen, either on billboards or on Nike clothing itself, the customer takes in both these represented values and the Nike name, and comes more and more to associate them as a permanent combination. This is branding at its most effective, and is what anyone or firm choosing a slogan should seek to emulate.

5 . Featured Local Company

Artifact Brand Creators

4042453250
281 Old Clay Street
Marietta, GA
Read more about Branding

Related Articles
- Logo Designing Georgia
There are a lot of businesses in the market today. At first, you think about something unique to put up. An example of this is a small invention. Perhaps a new recipe for dining. Or maybe, just about a kind of service that you are really fond of doing. Read on and learn more about the advantage of logo designing.
- Drawing Clients with Web Marketing Georgia
- Making Money with Membership Sites Georgia
- Promotional Pharmaceutical Items Georgia
- Promotional Windbreaker Vests Georgia
- Network Marketing Georgia
- Promotional Document Cases Georgia
- Promotional Photo Album Georgia
- Standing Out through Media Release Georgia
Regional Articles
- Branding Acworth GA
- Branding Albany GA
- Branding Alpharetta GA
- Branding Americus GA
- Branding Athens GA
- Branding Atlanta GA
- Branding Augusta GA
- Branding Austell GA
- Branding Baxley GA
- Branding Blairsville GA
- Branding Brunswick GA
- Branding Buford GA
- Branding Calhoun GA
- Branding Canton GA
- Branding Carrollton GA
- Branding Cartersville GA
- Branding Cedartown GA
- Branding Chatsworth GA
- Branding Columbus GA
- Branding Conyers GA
- Branding Cordele GA
- Branding Covington GA
- Branding Cumming GA
- Branding Dacula GA
- Branding Dahlonega GA
- Branding Dallas GA
- Branding Dalton GA
- Branding Dawsonville GA
- Branding Decatur GA
- Branding Douglas GA
- Branding Douglasville GA
- Branding Dublin GA
- Branding Duluth GA
- Branding Eatonton GA
- Branding Elberton GA
- Branding Ellenwood GA
- Branding Ellijay GA
- Branding Evans GA
- Branding Fairburn GA
- Branding Fayetteville GA
- Branding Fitzgerald GA
- Branding Flowery Branch GA
- Branding Forest Park GA
- Branding Fort Benning GA
- Branding Fort Valley GA
- Branding Gainesville GA
- Branding Griffin GA
- Branding Grovetown GA
- Branding Hartwell GA
- Branding Hephzibah GA
- Branding Hinesville GA
- Branding Jesup GA
- Branding Jonesboro GA
- Branding Kennesaw GA
- Branding Kingsland GA
- Branding La Fayette GA
- Branding Lagrange GA
- Branding Lawrenceville GA
- Branding Lilburn GA
- Branding Lithia Springs GA
- Branding Lithonia GA
- Branding Loganville GA
- Branding Mableton GA
- Branding Macon GA
- Branding Marietta GA
- Branding Mcdonough GA
- Branding Milledgeville GA
- Branding Monroe GA
- Branding Morrow GA
- Branding Moultrie GA
- Branding Newnan GA
- Branding Norcross GA
- Branding Peachtree City GA
- Branding Powder Springs GA
- Branding Ringgold GA
- Branding Riverdale GA
- Branding Rockmart GA
- Branding Rome GA
- Branding Rossville GA
- Branding Roswell GA
- Branding Saint Simons Island GA
- Branding Savannah GA
- Branding Sharpsburg GA
- Branding Smyrna GA
- Branding Snellville GA
- Branding Statesboro GA
- Branding Stockbridge GA
- Branding Stone Mountain GA
- Branding Suwanee GA
- Branding Thomaston GA
- Branding Thomasville GA
- Branding Thomson GA
- Branding Tifton GA
- Branding Toccoa GA
- Branding Tucker GA
- Branding Valdosta GA
- Branding Vidalia GA
- Branding Villa Rica GA
- Branding Warner Robins GA
- Branding Waycross GA
- Branding Winder GA
- Branding Woodstock GA
Related Local Event
OneEighty: Branding and Information Technology
Dates: 8/18/2009 - 8/18/2009
Location: Georgia Tech College of Management, Midtown
Atlanta, GA
View Details
Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin
Topics:
Advertising Family Home Services Real Estate Resources
Business Services Fashion Industrial Goods & Services Retail & Consumer Services
Career Financial Services Insurance Software
Cars Food & Beverage Internet Technology
Computer Hardware Franchise Legal Telecommunications
Construction Health Miscellaneous Trade Shows
Education Holidays Nightlife Travel
Entertainment Home Appliances Online Database Weddings
Environmental Home Electronics Pets World History
Articles.DirectoryM.com | Search | About Us | Contact Us | Mobile | Blog | En Español
Copyright © BET Information Systems, Inc. All rights reserved.