Business Marketing Association Chicago

JANUARY MARKETINGMASTERS LUNCHEON SEMINAR
Details: The Chemistry Behind Dow's "Human Element" Campaign - Patti Temple Rocks, VP, Global Communications & Reputation, The Dow Chemical Company Al Golin, Chairman, GolinHarris
“For my money, the best corporate campaign today.” That’s how Rance Crain, editor-in-chief of Advertising Age, characterized The Dow Chemical Company’s “Human Element” campaign, in a column last August. Hear the guiding force behind that campaign tell how it all came about when Dow’s Patti Temple Rocks keynotes the next BMA MarketingMasters luncheon seminar. Temple Rocks, vice president of global public affairs at Dow, will be introduced by Al Golin, chairman of GolinHarris, the public relations firm where Temple Rocks had been working when the Human Element campaign was being conceived.
Date: Thursday, January 17, 2008
Time: Networking 11:30 to 12, lunch & program to 1:30 p.m.
Location: The Fairmont Hotel, 200 N. Columbus Drive, Chicago
Event Website: Visit event website

FEBRUARY BREAKFAST ROUNDTABLE
Details: Creating Sustainable Word of Mouth Marketing in the B to B World: Keys to Getting The Right People Talking About and Recommending your Brand presented by: Paul M. Rand, President/CEO, Zocalo Group and Patrick Rooney, Partner, Leader Business to Business, Zocalo Group
More than 90% of all business buyers say that the recommendation of a friend, colleague or professional expert they trust is the #1 influence on their decision to purchase. While word of mouth marketing is well recognized in consumer markets, the business to business world is just beginning to understand and harness its power. Paul Rand and Patrick Rooney of the Chicago-based Zocalo Group (www.zocalogroup.com) -- Omnicom's only dedicated Word of Mouth marketing agency -- will share critical insights on how word of mouth can become the most powerful tool in your marketing arsenal.
Date: Tuesday, February12, 2008
Time: Networking 7:45 a.m. to 8:15 a.m., program to 9:30 a.m.
Location: IIT Stuart School of Business, 565 W. Adams, Chicago
Event Website: Visit event website

FEBRUARY MARKETINGMASTERSLUNCHEON SEMINAR
Details: Casey Keller, Chief Marketing Officer, Motorola
Date: Thursday, February 21, 2008
Time: Networking 11:30 to 12, lunch & program to 1:30 p.m.
Location: Mid-America Club, Aon Building, 80th Floor, 200 E. Randolph Dr.
Event Website: Visit event website

MARCH BREAKFAST ROUNDTABLE
Details: Ethnography: What You Can Learn by Just Watching Your Customers - Gary Scheutz, Adjunct Professor, Marketing and Research, IIT
Date: Tuesday, March 11, 2008
Time: Networking 7:45 a.m. to 8:15 a.m., program to 9:30 a.m.
Location: IIT Stuart School of Business, 565 W. Adams, Chicago
Event Website: Visit event website and register

MARCH MARKETINGMASTERS LUNCHEON SEMINAR
Details: Tim Armstrong, Vice President, Google
Date: Thursday, March 20, 2008
Time: Networking 11:30 to 12, lunch & program to 1:30 p.m.
Location: InterContinental Chicago, 505 N Michigan Avenue, Chicago
Event Website: Visit event website

APRIL BREAKFAST ROUNDTABLE
Details: Tradeshows (exact topic tbd)
Date: Tuesday, April 15, 2008
Time: Networking 7:45 a.m. to 8:15 a.m., program to 9:30 a.m.
Location: IIT Stuart School of Business, 565 W. Adams, Chicago
Event Website: Visit event website

APRIL MARKETINGMASTERS LUNCHEON SEMINAR
Details: The Trust Barometer, Richard Edelman, President & CEO, Edelman
Date: Thursday, April 17, 2008
Time: Networking 11:30 to 12, lunch & program to 1:30 p.m.
Location: University Club, 76 E. Monroe, Chicago
Event Website: Visit event website

INTEGRATED MARKETING COMMUNICATIONS SEMINAR
Details: Annual two-day Seminar - This award-winning seminar is a great refresher for the seasoned marketing professional. It provides you with strategies and techniques for successful b-to-b marketing communications. The seminar is organized into about 10 sessions ranging from integrating interactive into your marketing plan to understanding the legal and ethical considerations of advertising to creating successful public relations campaigns.
This seminar also helps prepare you for the Marketing Skills Certification exam of the Business Marketing Institute. Many marketing managers strive for this certificate because it is one of the oldest and most recognized certification for this profession. For more information on the certification, visit the National BMA Web site, www.marketing.org.

Included in the registration fee is the Heritage Networking Reception, where attendees get an opportunity to meet members of the BMA board, past presidents of the chapter, other members and guests and seminar attendees. Cocktails and hors d'oeuvres are included. Come and learn why you should consider joining this great organization.
Date: TBD
Time: 8 a.m.- 5 p.m., Heritage Networking Reception 5:30 p.m. – 7:30 p.m.
Location: TBD

MAY BREAKFAST ROUNDTABLE
Details: Wisdom from the Wise Guys: Mini Lessons in Big M Marketing, Branding, and Product Development - Tom Yorton, President and Chief Operating Officer, Second City
Date: Tuesday, May 6, 2008
Time: Networking 7:45 a.m. to 8:15 a.m., program to 9:30 a.m.
Location: IIT Stuart School of Business, 565 W. Adams, Chicago
Event Website: Visit event website

25TH ANNUAL TOWER AWARDS
Details: Award show and recognition for best in B-B marketing
Date: May 7, 2008
Time: 6 p.m
Location: Germania Place, 108 W. Germania Place, Chicago
Event Website: Visit event website

MAY MARKETINGMASTERS LUNCHEON SEMINAR
Details: Mark Gambill, Vice President of Marketing, CDW
Date: Thursday, May 15, 2008
Time: Networking 11:30 to 12, lunch & program to 1:30 p.m.
Location: Mid-America Club, Aon Building, 80th Floor, 200 E. Randolph Dr.
Event Website: Visit event website

WINDY CITY BIZ BASH
Details: Networking Party and Annual Auction/Fundraiser
Date: Thursday, June 5, 2008
Time: 5:30 p.m .- 9:30 p.m.
Location: The Ivy Room at Tree Studios, 12 East Ohio, Chicago, IL

Event Website: Visit event website