Buying a Diamond Engagement Ring San Francisco CA

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There they are...case after case of sparkling beauties! Smiling sales people eager to show you anything, and what appears to be a pit boss in the back for ground support. There's a guard at the front door and you wonder "Is he here to protect the jewelry store from being robbed or to make sure I leave with something!" Jewelry stores and their overly eager commissioned sales people can be a little intimidating for the average bear, but not for you!

I'm going to teach you five simple little tricks that will not only make your experience enjoyable,but put you in command of your purchase. The goal is to get your dream diamond for your dream gal, at a dream price. The sooner you can get the purchase of the ring taken care of, the sooner you can get on one knee (or both knees if you have to) and lock in the deal! If you are like most men (I include myself in this group), you don't look like Brad Pitt and are still amazed that someone will go out with you regularly, much less spend the rest of their life with you! According to the 2002 U.S. Census Bureau Report, 31.7% of men will never marry in their lifetime! Isn't that amazing! Let's not make YOU part of that statistic.

Here are the five lifesaving "take charge tips" I like to call "The Alphabet Rules"

1. Loose. The first tip is pretty easy. If you are buying an engagement ring, only consider buying a diamond that hasn't been mounted yet. You want to see it LOOSE! It has been a closely guarded secret (until now) that jewelers will take their crummiest diamonds and put them in settings and stick them under hot spot lights. The vintage valuable rocks are hidden in the safe in the back! There are four reasons for this 1) if the diamond has a few knicks or chips, they can be hidden under prongs; 2) if the diamond has a little body color (a little yellow), they can use the setting to mask it; 3) if they are rounding up on the actual weight of the diamond, you can't put it on a scale; and 4) it's very hard to have the diamond's proportions checked out to guarantee your diamond will keep sparkling for many years and anniversaries to come.
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Author: Fred Cuellar