Catalog Printing Methods Bloomfield Hills MI

We cannot deny the fact that catalog printing is now a soaring industry. Nowadays, catalogs are considered one of the useful tools in advertising and marketing. Find out how catalogs are printed in case you ever want to create one for your business.

Local Companies

Priced Right Print
(877) 747-7471
29488 Woodward Ave.
Royal Oak, MI
Titan Professional Photo Lab
248 6893040
2325 Alger Drive
Troy, MI
Signage Specialist Inc.
248-616-6575
1219 Chicago Road
Troy, MI
Dazzle Printing
800-338=4329
29777 Stephenson Highway
Madison Heights, MI
Digital Xpress Inc.
248-476-3400
24154 Haggerty Road
Farmington Hills, MI
Sterling Office Systems
248-426-6200
23939 Research Drive
Farmington Hills, MI
Print Hi-Res - Full Color Printing Services
248-767-7504
PO Box 1170
Novi, MI
Gracon Wesserling Printing
586-778-6560
18145 8 Mile rd.
Eastpointe, MI
Handy Bindery Company
586-469-2240
23170 Giacoma Court
Clinton Township, MI
Business Card Printing Detroit
586-441-5947
Online Only
St. Clair Shores, MI

You can choose to print your own material catalog or be aided by a professional printing service. It is still best to use a professional printer if you are creating a large catalog with lots of pictures. However, you can still print catalogs at home if you have the right equipment, including computer programs, paper, and a high-quality printer.

Catalog printing is more difficult and lengthy in procedure compared to pamphlet or brochure printing. The reason to this is that it has many pages and each page must be designed to show different products, services, prices and company information. It can be a tedious process thus, it is still best to get hold of a professional printer rather than just experimenting on your own.

Four color printing is mostly used by printing services and commercial printers. This is because this kind of printing generates the most clear, vibrant and crisp color images. Examples of this kind of printing can be seen in magazines such as Time, People and National Geographic.

There are several methods used in catalog printing. The first on is the web press. A web press is an offset press that uses a roll of paper rather than sheets of paper. The use of a roll of paper allows quicker printing. There are two types of web presses the heat-set and cold-set.

A heat-set web press is the standard catalog and magazine printing press. It has a heating unit that dries the printed ink as it exits the press. This press allows high speed printing on coated papers such as gloss. It also produces brilliant, crisp photo reproduction for catalogs. Heat-set web presses are huge, complicated presses that necessitate several people to operate and setup. It is only reasonable to use this type of press for print runs of 10,000 copies or more and in increments of 8 pages, preferably 16. Ninety nine per centum of all mail-order catalogs are printed on this type of press.

Cold-set web press, on the other hand, does not include a heating unit so the printed ink must air dry. This press can only print on uncoated papers which allow the ink to absorb into the paper. Cold-set web press produces a fairly dull, fuzzy photo reproduction for catalogs. This kind of press is smaller and simpler than heat-set web presses, costing less and requiring less setup time. This can be a good press for very small quantity catalog print runs starting at 1,000 copies.

Another method of catalog printing is the sheet-fed press. This press is a customarily low volume press that prints on pre-cut sheets of paper. Because of its more precise printing method a sheet-fed press produces the sharpest printing of these three press types. It can print on a wider variety of paper weights. However, because of its sluggish speed it is the most costly of all the print methods. Sheet-fed press is commonly used for small print runs or job which necessitates the most excellent printing.

About the Author:

Maricon Williams

I love reading. Give me a book and I'll finish it in one sitting. Reading is the chance to be transported to a different world and so is writing. I'm more enthusiastic about writing however, since you can relay your ideas to someone else. I can only imagine that feeling when I hear a complete stranger talking about my ideas which read on an article somewhere. To relay my message to as many people is the same as touching people with music. Only mine's less harmonic. I try to make up for it with the color I bring with words. And most of the time, it’s more than enough.

jona@catalogprintingexperts.com


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Featured Local Company

Priced Right Print

Affordable, quality, full color printing for marketing materials, including brochures, booklets, catalogs, more.

8777477471
29488 Woodward Ave.
Royal Oak, MI
http://www.pricedrightprint.com

Priced Right Print (www.pricedrightprint.com) makes high-quality, four-color print marketing materials available to business owners, graphic designers, marketing managers, agency staffers, real estate agents and anyone looking for easy ordering and affordability.

The streamlined site, which features instant price quotes and online proofing, lets customers order the vibrant, quality printing they need to produce the results they want – all without ever having to leave their desk.

Visitors can go to the site anytime for an instant, custom quote on brochures, newsletters, catalogs, pocket folders, flyers, business cards and more. To place an order:

• Customers select a product and choose from an array of sizes, papers, inks, coatings and turnaround times to create their own quotes.

• Projects are uploaded to the site and customers receive a PDF proof.

• Customers approve their proof and send their job to press – all online.

• Jobs are printed on the latest, high-tech presses and shipped to the customer according to a delivery and shipping schedule he or she specifies.

• Customers are given the opportunity to manage and track their projects every step of the way in real time, with complete security and privacy.

More information about Priced Right Print’s products and services is available at pricedrightprint.com. There, visitors also will find Print Marketing 101, which has useful tips on concept development, copywriting and design. Specific inquiries may be directed to (877) 747-7471 (toll-free), or to customerservice@pricedrightprint.com.

Priced Right Print is a Michigan-based online printer of full-color (four-color) custom print materials. The company offers high-quality, easy-to-order marketing collateral to business owners and marketers nationwide.



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