Coach is engaged in the design and marketing of accessories.
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Coach is engaged in the design and marketing of accessories. The company's product offerings include handbags, women's and men's accessories, outerwear, business, travel, watches, footwear and eyewear. The company, which primarily operates in the US and Japan, is headquartered in New York City, New York and employs 2,300 people.
Coach operates through the two segments of direct-to-consumers and indirect. It has segmented its operations on the basis of distribution channels. The company's direct-to-consumers channel includes the company-operated retail stores and factory stores in North America and Japan as well as the Internet, at www.coach.com, and through its company catalogs.
The company currently operates 218 retail stores and 86 factory stores in North America with flagship stores in New York, Chicago and San Francisco, which offer the broadest assortment of products. The company, through its subsidiary Coach Japan, operates 118 department store shop-in-shop locations as well as freestanding flagship, retail and factory stores in Japan. The company markets its products online through its website www.coach.com, as well. In addition, Coach emails promotional and advertising material to customers.
Coach distributes approximately 7.6 million free catalogs in Coach stores in North America and Japan. It also mails approximately 4.1 million catalogs to select US households from its large database of customers. The indirect channel comprises US wholesale, international wholesale and business-to-business sales. Through the US wholesale channel, Coach sells its products to approximately 900 department stores at wholesale prices. Its significant US wholesale customers include Federated Department stores such as Macy's, Bloomingdale's, Lord and Taylor and Filene's, as well as Dillard's,
Nordstrom, Saks, Saks Fifth Avenue and Parisian.
The international wholesale channel includes the company's products sales to international wholesale distributors and authorized retailers. Coach sells products to select group of distributors, who market its products through department stores, freestanding retail locations and specialty retailers in 18 countries. Coach's current network of international distributors serves markets such as Korea, Hong Kong, Taiwan, Saudi Arabia, Australia, Mexico, Thailand, Malaysia, the Caribbean and France. The company's significant international wholesale customers include the DFS Group, Lotte Group, and Imaginex. The business-to-business channel sells products to corporations and distributors for incentives and gift programs.
Coach began more than 50 years ago as a family-run workshop in Manhattan. Six artisans handcrafted a collection of high-quality leather goods using skills passed down from generations before them. Consumers soon began to seek out the high standards of Coach workmanship. A baseball glove initially inspired the Coach founder when he saw the distinctive markings and how supple it became with use. After making it softer and stronger, he had eventually created Coach's first handbag. Since then, innovations in leather finishes, new grains and colors, and modern materials continue to fascinate Coach consumers today. But the glove-tanned leather remains a Coach tradition and it still burnishes as beautifully as it did back when baseball legend, Babe Ruth played the game.
Throughout its existence, Coach has maintained the highest standards of workmanship and materials. Now Coach has expanded in all aspects and has an exceptional workforce, which is committed to carefully upholding the principles of quality and integrity. These have all made the company what it is today. Coach is now considered a classic part of the landscape of American design.
As an aspect that keeps customers satisfied, Coach offers a repaid policy. It offers to repair any authentic Coach bag or Coach accessory regardless of the reason of damage or disrepair. Coach products have a lifetime guarantee which lasts for the life of the handbag or accessory. The company charges a small $20 fee for the shipping and handling of the item and understands the wear and tear of everyday life on Coach handbags and accessories, thus they will do everything in its power to repair any discrepancies. When a damaged bag is sent out, an evaluator assesses the damage and determines whether or not the product can be repaired. This assessment is not based on the nature in which the bag was damaged but instead how it can be fixed. If the item cannot be repaired, Coach will send either a brand new item of the same make, a voucher for the value of the bag, or a sizable discount off the next purchase. Coach will only send the damaged bag back to a customer upon special request. Coach values the integrity of its products and prefers to not have a bag in disrepair promoting the Coach name.
Coach has competition which includes: Gucci, Liz Claiborne, Bulgari, Fossil and Polo Ralph Lauren.