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Cold Call Tips North Carolina

Ever found yourself making a cold call? If you have, then you sure know what an opener is and how hard it can be make one and deliver it the right way in North Carolina.

Local Companies

The Confera Group
(704) 849-6934
4929 Deer Walk Ave
Charlotte, NC

Dynagraphics
(919) 212-2898
1205 Corporation Pkwy
Raleigh, NC

Proforma PrintPros
704-529-0889
PO Box 11376
Charlotte, NC

Artistic Imprints & Apparel
704-291-7176
3306 Hwy 74 West Wuite E
Monroe, NC

Red Moon Marketing
(704) 366-1147
4100 Coca-Cola Plaza Suite 215
Charlotte, NC

Brand Fuel Promotions
(919) 484-2565
9001 Aerial Center Pkwy
Raleigh, NC

The Marketing Consortium
(704) 335-0990
129 West Trade Street
Charlotte, NC

Marketwise Promotions
336-724-1050
1001 S Marshall St
Winston-Salem, NC

Product Ad Printers
336-761-0111
203 S Stratford Rd
Winston-Salem, NC

J Maries Sales Promotions
(704) 531-8185
4801 E Independence Blvd
Charlotte, NC

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Ever found yourself making a cold call? If you have, then you sure know what an opener is and how hard it can be make one and deliver it the right way.

Simply defined, cold calls are attempts to contact decision-makers in their own turf in order to introduce the product or service that your company provides. Many people despise cold calls because they see it as sales call -- people making cold calls will not stop until they get a sale.

In reality, this is not the case. Cold calls are only about introducing your product or service to the decision-maker in the hopes of getting him or her interested enough to grant you a second meeting. This is why openers are really important. Openers are brief and succinct statements that introduce you and the company you work for. A good opener will get you in that decision-maker's appointment book.

So how should an opener be written? Writing a good opener takes only three steps:

State your name.
Identify who you are and what you do.
Tell what benefits would the decision-maker and his company get from using your company's products or services.

It is very important that you deliver an opener in a confident and firm manner. This will show the decision-maker that you believe in your products and services. It also shows that you believe yourself capable of delivering whatever guarantees you gave.

Now for a little exercise, tell me which one of the openers presented below will get you a second meeting with a decision maker.

Example 1: My name is John Smith and I am with WorkSmartr. We provide virtual assistance services that will drive your administrative and operating expenses down by at least 40%. Guaranteed.

Example 2: My name is John Smith and I am with WorkSmartr. We work hard so you can work smart.

If you choose the first example then you are correct. With decision-makers, it always comes down to the bottom line. You had the decision-maker's attention when you said that you can drive their expenses down. Such an opener will guarantee that you can make a longer presentation of your products and services at a later date.

Of course, be prepared to answer questions if he as any, but remember to youre your answers brief and concise. Avoid getting carried away. If you so desire, you can even tell him that you will answer his questions in detail in your next meeting.

So what do you when the decision-maker grants you another meeting? Resist the urge to make a sales presentation right there and then. You politely thank him or her for his time and leave some literature that he can look at when you are gone. Do not forget to leave your business card. Tell the decision-maker that you are aware of his or her busy schedule and that you would like to continue your presentation at another time of his convenience.

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Featured Local Company

The Confera Group

(704) 849-6934
4929 Deer Walk Ave
Charlotte, NC

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Related Local Event

3rd Annual Green Conference, NorthWest Chapter Signature Event
Dates: 10/15/2009 - 10/15/2009
Location: Pine Island Country Club
Charlotte, NC
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Business Services	Fashion	Industrial Goods & Services	Retail & Consumer Services
Career	Financial Services	Insurance	Software
Cars	Food & Beverage	Internet	Technology
Computer Hardware	Franchise	Legal	Telecommunications
Construction	Health	Miscellaneous	Trade Shows
Education	Holidays	Nightlife	Travel
Entertainment	Home Appliances	Online Database	Weddings
Environmental	Home Electronics	Pets	World History