Common Mistakes in Exhibiting San Francisco CA

The following contains Trade Show information you should know about how to avoid the common mistakes made in Exhibiting. Read on if you are interested in participating in a Trade Show in San Francisco by putting up an exhibit and how to make it a success.

Local Companies

AMA San Francisco Executive Conference Center
(415) 442-6770
55 Fourth St., 2nd Level
San Francisco, CA
The San Francisco Mart
(415) 552-2311
1355 Market St., Ste. 294
San Francisco, CA
City CarShare
(415) 995-8588
1182 Market St., Ste. 300
San Francisco, CA
West Bay Conference Center
(415) 749-6470
1290 Fillmore St.
San Francisco, CA
Mission Bay Conference Center @ UCSF
(415) 476-1986
1675 Owens St.
San Francisco, CA
Ace Architectural Signs
415-957-9151
350 Townsend St
San Francisco, CA
Bender Brothers
415-543-5555
458 Brannan St
San Francisco, CA
Dimensional Dynamics
415-957-9150
350 Townsend St
San Francisco, CA
Display Works
415-467-0198
444 De Haro St
San Francisco, CA
Fastsigns
415-537-6900
650 Harrison St
San Francisco, CA

Failure to implement a consistent marketing plan.
Your exhibiting efforts must be part of an overall marketing scheme that is consistent and engaging. Many exhibitors start from scratch when designing their trade show display, and their booth ends up looking entirely different from the rest of their marketing material. While it is important to have a fresh look at every trade show, it is also important to implement a consistent marketing plan to build brand recognition.

Failure to set goals for your trade show experience.
It is important to set measurable goals months in advance of your trade show. How can you possibly determine whether or not your exhibiting experience was a success if you never established what you were trying to achieve? Suppose you want to generate 50 quality leads from your trade show. If you make it an established goal, this will be easy to measure.

Failure to give attendees and other exhibitors a reason to visit your booth.
Do not assume that visitors will simply wander into your display area without incentive. There are a number of methods exhibitors use to draw attention to their booths, many of which are put in place before the show even begins. Using pre-show mailers that highlight specific points of interest is a great way to make sure your booth is full of activity. Use any avenue available to you to generate interest in your booth.

Failure to follow up with the leads you generate.
The biggest and most common mistake exhibitors make is that they fail to have a plan in place to turn leads into sales. Your pre-show mailers, exhibit displays, and booth staff is absolutely useless if all the leads they generate go to waste. You would be amazed to learn how many veteran exhibitors fail to implement a plan to follow up on the leads they generate. Unless you have a plan in place, you may as well not even attend the trade show.

For more information, go to Conventions.net.

Featured Local Company

AMA San Francisco Executive Conference Center

(415) 442-6770
55 Fourth St., 2nd Level
San Francisco, CA

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