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Common Mistakes in Exhibiting Tennessee

The following contains Trade Show information you should know about how to avoid the common mistakes made in Exhibiting. Read on if you are interested in participating in a Trade Show in Tennessee by putting up an exhibit and how to make it a success.

Local Companies

k-tex, LLC
(901) 680-9692
6547 corsica Dr.
memphis, TN

Power 2 L L C
901-251-1850
5732 Distribution DR
Memphis, TN

1220 Exhibits
615-333-1220
3801 Vulcan DR
Nashville, TN

Advent Marketing Results
615-742-3355
2320 Cruzen St
Nashville, TN

SMG Memphis Cook Convention Center
(901) 576-1294
255 North Main
Memphis, TN

Signs First
901-388-7874
2435 Whitten Rd #105
Memphis, TN

Hicks Convention Services & Special Events
(901) 272-1171
935 Rayner
Memphis, TN

Show Image Displays
901-507-2013
6386 Summer Gale DR
Memphis, TN

National Manufacturing Co
901-278-4221
935 Rayner St
Memphis, TN

Sign Station
615-871-0060
526 Donelson Pike
Nashville, TN

Failure to implement a consistent marketing plan.
Your exhibiting efforts must be part of an overall marketing scheme that is consistent and engaging. Many exhibitors start from scratch when designing their trade show display, and their booth ends up looking entirely different from the rest of their marketing material. While it is important to have a fresh look at every trade show, it is also important to implement a consistent marketing plan to build brand recognition.

Failure to set goals for your trade show experience.
It is important to set measurable goals months in advance of your trade show. How can you possibly determine whether or not your exhibiting experience was a success if you never established what you were trying to achieve? Suppose you want to generate 50 quality leads from your trade show. If you make it an established goal, this will be easy to measure.

Failure to give attendees and other exhibitors a reason to visit your booth.
Do not assume that visitors will simply wander into your display area without incentive. There are a number of methods exhibitors use to draw attention to their booths, many of which are put in place before the show even begins. Using pre-show mailers that highlight specific points of interest is a great way to make sure your booth is full of activity. Use any avenue available to you to generate interest in your booth.

Failure to follow up with the leads you generate.
The biggest and most common mistake exhibitors make is that they fail to have a plan in place to turn leads into sales. Your pre-show mailers, exhibit displays, and booth staff is absolutely useless if all the leads they generate go to waste. You would be amazed to learn how many veteran exhibitors fail to implement a plan to follow up on the leads they generate. Unless you have a plan in place, you may as well not even attend the trade show.

For more information, go to Conventions.net.

Featured Local Company

k-tex, LLC

(901) 680-9692
6547 corsica Dr.
memphis, TN

Read more about Common Mistakes in Exhibiting

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Advertising	Family	Home Services	Real Estate Resources
Business Services	Fashion	Industrial Goods & Services	Retail & Consumer Services
Career	Financial Services	Insurance	Software
Cars	Food & Beverage	Internet	Technology
Computer Hardware	Franchise	Legal	Telecommunications
Construction	Health	Miscellaneous	Trade Shows
Education	Holidays	Nightlife	Travel
Entertainment	Home Appliances	Online Database	Weddings
Environmental	Home Electronics	Pets	World History