Copywriting advertising phrases Connecticut

This article discusses copywrite laws as they pertain to advertising slogans. The article talks about copywriting names, phrases, and slogans.

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Mirror Image Writing
203-779-0249
44 Sunny Hill Dr.
Madison, CT
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Reed Renee M Atty
(203) 784-8222
205 Church St
New Haven, CT
Brandt Kathleen L Atty
(203) 325-4491
184 Atlantic St
Stamford, CT
Santillo Coree Atty
(203) 874-6773
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Milford, CT
Durelli R L Atty
(203) 574-6638
49 Leavenworth St
Waterbury, CT
Studer Stephen W Atty
(203) 783-1200
75 Broad St
Milford, CT
Lastrina Lori A Atty
(203) 248-8000
2840 Whitney Ave
Hamden, CT
Bernstein Samuel J Atty
(203) 324-4131
123 Prospect St
Stamford, CT
Friar Marguerite T Atty
(860) 564-3351
643 Norwich Rd
Plainfield, CT

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QUESTION:

A competitor claims that it has applied for and received a copyright on its entire Internet newsletter. The text includes the phrase "You Can Do It!" We previously planned to use those same words, for the same promotional reasons. How can we discover whether the competitor has properly obtained a copyright? Is that phrase subject to copyright protection?

ANSWER:

Copyright protects an author's expression; trademark protects names, phrases, and slogans used to promote and identify goods and services in the marketplace. Your competitor may have registered the newsletter with the U.S. Copyright Office, but the copyright alone is not likely to protect the phrase "You Can Do It." Copyright law does not protect short phrases.

The phrase may be protected as a trademark if it qualifies for protection. This includes registration with the U.S. Patent and Trademark Office (USPTO). Assuming neither of you have registered the trademark, any dispute over the trademark rights would likely be resolved in favor of whoever used it first in commerce.

One problem. Some common slogans are not immediately registerable and the USPTO may require that you demonstrate that you meet certain standards before registration. For example, you may have to demonstrate widespread use of the slogan as a trademark or that consumers associate you with the slogan. We suggest that you search for the exact phrase on the Internet, as well as at the USPTO website (www.uspto.gov).


Author: Nolo Press

Copyright 2008 Nolo
For more information visit Nolo Press

Featured Local Company

Mirror Image Writing

Copywriting and business writing services for small to medium businesses.

203-779-0249
44 Sunny Hill Dr.
Madison, CT
www.mirrorimagewriting.com

Mirror Image Writing offers business writing and copywriting services, specializing in small to medium sized businesses. From websites to brochures, sales letters to newsletters, Mirror Image Writing will create a compelling message for your target market. Whether you're a B2B or B2C business, you'll reach more customers with engaging copy from Mirror Image Writing.

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