Cracking the Code Florida

Credit card processing bills are a jumble. Here's how to read yours.

Local Companies

Smith Barney
850-470-8008
850 S Palafox St. Ste 200
Pensacola, FL
John Hancock Financial Network - South Florida Group
786-262-7652
1101 Brickell Ave
Miami, FL
Sterling Management Resources Inc
813-979-1559
405 N. Reo Street
Tampa, FL
North Florida Financial
904-296-1944
8649 Baypine Rd. Suite 100
Jacksonville, FL
Unsecured Loan Services, LLC
866-606-3353
4861 N Dixie Hwt
Fort Lauderdale, FL
Mortgage Security Network
954-214-0320
1620 Eagle Nest Circle
Winter Springs, FL
First Data Corporation
561-714-2054
501 S. Flagler Drive
West Palm Beach, FL
WCS Lending
954-658-3018
6501 Congress Avenue
Boca Raton, FL
Cathy Pareto And Associates, Inc.
786-375-1698
2332 Galiano Street
Coral Gables, FL
OMNI Employee Benefit Consultants
561-997-8446
5301 N. Federal Hwy, Ste. 140
Boca Raton, FL


Cracking the Code

From: Inc. Magazine, April 2007 | By: Jennifer Gill

No one likes a bill, especially one filled with cryptic codes and indecipherable jargon. That's a pretty good description of a statement from a credit card processor. Such firms authorize credit and move funds through the banking system so that you get paid. For these services, you pay the processor a fee, known as the discount rate. Many processors tout low discount rates to lure new customers. Problem is, your bill can be so complicated that it's nearly impossible to figure out if you're paying that low rate--or a lot more, thanks to a host of surcharges and fees. We recently studied a dozen statements. While bills differ from processor to processor, here are some common fees you might see on yours.

1. That low rate? It may not be so low
Many monthly statements show your daily tally of credit card sales and the fees charged to process them. Translated into English, this line means that you paid your processor $6.86 to process $385.42 worth of MasterCard (NYSE:MA) sales on March 31. That's 1.78 percent, the discount rate you were likely quoted when you signed up. The processor uses those funds to pay the interchange, a fee set by MasterCard and Visa, and keeps the difference for itself. But not all credit card transactions are created equal; rewards cards and online transactions, for example, often come with higher interchange fees--and higher processing fees. There's a good chance your processor hasn't told you this.

2. Beware billbacks
To cover higher interchange rates, some credit card processors use billbacks. They'll charge a low discount rate on all of a merchant's transactions in a given month--in this case, 1.78 percent--then bill back surcharges on certain transactions the following month. Billbacks are coded with a BB. This line shows that this merchant had 1,027 transactions in February that involved a MasterCard World card, which carries a higher interchange fee because it's a rewards card. The processor is passing on the additional cost of handling those transactions, $565.35. Unfortunately, you can't see the actual rate you're paying because the processor doesn't provide the total dollar amount of these transactions.

3. Calculate the markup
It's not hard to estimate your actual rate. Take your average sales value (sometimes called "average ticket" on your statement) and multiply it by the number of transactions for a given billback. Divide the surcharge by that amount and you'll find out how much you're actually paying on these sales. In this case, suppose the merchant's average ticket is $20. Multiply that by 1,027 transactions and you get $20,540. Divide the processor's billback surcharge--$565.35--by that amount, and you end up with 0.0275, or 2.8 percent. MasterCard, as it happens, charges about 1.84 percent for basic World card transactions, so the processor is clearing nearly a 1 percent profit. There's nothing wrong with making a profit, of course. But you have a right to know the rate you're being charged.

Case in Point

How to get relief
Andrew Ackerman, chief operating officer at Bunk1.com, a New York City firm that provides Web services to summer camps, prodded his credit card processor for more info on his company's billbacks and struck gold. It turned out that about 25 percent of his transactions did not qualify for the discount rate the company was quoted, about 2.3 percent. The rest were subject to steep billbacks. Ackerman shopped around and found another processor that offered better rates on many billbacks. Estimated savings: more than $10,000 a year.

4. Qualified versus mid-qualified versus nonqualified
Because Visa's and MasterCard's interchange fees are so complex, processors sometimes categorize transactions as qualified, mid-qualified, and nonqualified. One rate covers all the transactions that fall into a category. Suppose this statement is that of a restaurant. When a customer pays with a generic Visa card, Visa charges an interchange fee of about 1.63 percent. The processor considers that a qualified transaction and charges a discount rate of 1.74 percent. If someone uses a Visa rewards card, however, the interchange jumps to nearly 2 percent. The processor labels it as mid-qualified and charges 2.85 percent. Every processor sets its own tiered pricing, so one type of credit card transaction may be considered mid-qualified by one and qualified by another. It's up to you to find out how your processor defines things.

5. No deal on debit
Visa and MasterCard charge lower interchange fees when a customer pays with a debit card instead of credit. The processors, though, aren't required to pass these savings on to you. The restaurateur on this bill, for example, is paying at least 1.74 percent on each transaction, including debit cards. But Visa and MasterCard charge about 1.3 percent on typical restaurant debit purchases. Make sure your processor gives you a break on debit.

6. Watch out for skimming
Some processors take a percentage of their fees when they reconcile your account at the end of each business day. As a result the figure called "total card fees" on your monthly statement is not a total at all. To estimate your true costs, look for a line on your bill that reads "less discount paid." It may be buried near the bottom and not be as obvious as shown here. That's how much your processor skimmed off your sales throughout the month. Add it to your "total card fees" to determine how high your fees actually are.

7. Hidden fee No. 1
AVS stands for address verification service. When you take a credit card order over the phone or online, that transaction qualifies for a better interchange rate if you key in your customer's address. That's because Visa and MasterCard consider AVS a way to combat fraud. Your processor may--or may not--pass these savings on to you. In fact, it might tack on an additional AVS fee to process these transactions. Not all processors do, so be sure to ask.

8. Hidden fee No. 2
This processor is charging 22 cents to process every credit card sale, refund, and authorization. Per-transaction fees typically range from 10 to 15 cents but can go higher, says Jeff Mandel, territory manager for Heartland Payment Systems, a credit card processor in Princeton, New Jersey. For companies with only a few, high-value transactions a month, this fee doesn't matter much. But if you have lots of smaller purchases, it can add up.

Case in Point
Find your real rate
The easiest way to determine what you're actually paying your processor is to divide your total fees by your total monthly credit card sales. John Dixon at Nekton Diving in Fort Lauderdale, Florida, crunched the numbers and was stunned to learn that he was paying an average of 6.5 percent, substantially more than the 2.5 percent discount rate quoted by his processor. He switched processors and has cut his fees in half, to just $30,000 a year.

Read More at Inc.com

Featured Local Company

Guernsey & Associates

(850) 476-3491
6704-A Plantation Road
Pensacola, FL
www.guernseyfinancial.com

Regional Articles
- Cracking the Code Alachua FL
- Cracking the Code Altamonte Springs FL
- Cracking the Code Apopka FL
- Cracking the Code Arcadia FL
- Cracking the Code Atlantic Beach FL
- Cracking the Code Auburndale FL
- Cracking the Code Avon Park FL
- Cracking the Code Bartow FL
- Cracking the Code Belle Glade FL
- Cracking the Code Belleview FL
- Cracking the Code Beverly Hills FL
- Cracking the Code Boca Raton FL
- Cracking the Code Bonifay FL
- Cracking the Code Bonita Springs FL
- Cracking the Code Boynton Beach FL
- Cracking the Code Bradenton FL
- Cracking the Code Brandon FL
- Cracking the Code Brooksville FL
- Cracking the Code Bushnell FL
- Cracking the Code Callahan FL
- Cracking the Code Cantonment FL
- Cracking the Code Cape Coral FL
- Cracking the Code Casselberry FL
- Cracking the Code Chipley FL
- Cracking the Code Clearwater FL
- Cracking the Code Clermont FL
- Cracking the Code Clewiston FL
- Cracking the Code Cocoa Beach FL
- Cracking the Code Cocoa FL
- Cracking the Code Crawfordville FL
- Cracking the Code Crestview FL
- Cracking the Code Crystal River FL
- Cracking the Code Dade City FL
- Cracking the Code Dania FL
- Cracking the Code Davenport FL
- Cracking the Code Daytona Beach FL
- Cracking the Code Debary FL
- Cracking the Code Deerfield Beach FL
- Cracking the Code Defuniak Springs FL
- Cracking the Code Deland FL
- Cracking the Code Delray Beach FL
- Cracking the Code Deltona FL
- Cracking the Code Destin FL
- Cracking the Code Dover FL
- Cracking the Code Dunedin FL
- Cracking the Code Dunnellon FL
- Cracking the Code Edgewater FL
- Cracking the Code Englewood FL
- Cracking the Code Eustis FL
- Cracking the Code Fernandina Beach FL
- Cracking the Code Fort Lauderdale FL
- Cracking the Code Fort Myers Beach FL
- Cracking the Code Fort Myers FL
- Cracking the Code Fort Pierce FL
- Cracking the Code Fort Walton Beach FL
- Cracking the Code Frostproof FL
- Cracking the Code Gainesville FL
- Cracking the Code Green Cove Springs FL
- Cracking the Code Gulf Breeze FL
- Cracking the Code Haines City FL
- Cracking the Code Hallandale FL
- Cracking the Code Havana FL
- Cracking the Code Hawthorne FL
- Cracking the Code Hernando FL
- Cracking the Code Hialeah FL
- Cracking the Code Hobe Sound FL
- Cracking the Code Holiday FL
- Cracking the Code Hollywood FL
- Cracking the Code Homestead FL
- Cracking the Code Homosassa FL
- Cracking the Code Hudson FL
- Cracking the Code Immokalee FL
- Cracking the Code Indialantic FL
- Cracking the Code Interlachen FL
- Cracking the Code Inverness FL
- Cracking the Code Jacksonville Beach FL
- Cracking the Code Jacksonville FL
- Cracking the Code Jensen Beach FL
- Cracking the Code Jupiter FL
- Cracking the Code Key Biscayne FL
- Cracking the Code Key Largo FL
- Cracking the Code Key West FL
- Cracking the Code Keystone Heights FL
- Cracking the Code Kissimmee FL
- Cracking the Code Labelle FL
- Cracking the Code Lady Lake FL
- Cracking the Code Lake City FL
- Cracking the Code Lake Mary FL
- Cracking the Code Lake Placid FL
- Cracking the Code Lake Wales FL
- Cracking the Code Lake Worth FL
- Cracking the Code Lakeland FL
- Cracking the Code Land O Lakes FL
- Cracking the Code Largo FL
- Cracking the Code Leesburg FL
- Cracking the Code Lehigh Acres FL
- Cracking the Code Live Oak FL
- Cracking the Code Longwood FL
- Cracking the Code Loxahatchee FL
- Cracking the Code Lutz FL
- Cracking the Code Lynn Haven FL
- Cracking the Code Macclenny FL
- Cracking the Code Madison FL
- Cracking the Code Maitland FL
- Cracking the Code Marathon FL
- Cracking the Code Marco Island FL
- Cracking the Code Marianna FL
- Cracking the Code Mary Esther FL
- Cracking the Code Melbourne Beach FL
- Cracking the Code Melbourne FL
- Cracking the Code Merritt Island FL
- Cracking the Code Miami Beach FL
- Cracking the Code Miami FL
- Cracking the Code Miami Lakes FL
- Cracking the Code Middleburg FL
- Cracking the Code Milton FL
- Cracking the Code Monticello FL
- Cracking the Code Mount Dora FL
- Cracking the Code Mulberry FL
- Cracking the Code Naples FL
- Cracking the Code Navarre FL
- Cracking the Code New Port Richey FL
- Cracking the Code New Smyrna Beach FL
- Cracking the Code Niceville FL
- Cracking the Code Nokomis FL
- Cracking the Code North Fort Myers FL
- Cracking the Code North Miami Beach FL
- Cracking the Code North Palm Beach FL
- Cracking the Code North Port FL
- Cracking the Code Ocala FL
- Cracking the Code Ocoee FL
- Cracking the Code Odessa FL
- Cracking the Code Okeechobee FL
- Cracking the Code Oldsmar FL
- Cracking the Code Opa Locka FL
- Cracking the Code Orange City FL
- Cracking the Code Orange Park FL
- Cracking the Code Orlando FL
- Cracking the Code Ormond Beach FL
- Cracking the Code Oviedo FL
- Cracking the Code Palatka FL
- Cracking the Code Palm Bay FL
- Cracking the Code Palm Beach FL
- Cracking the Code Palm Beach Gardens FL
- Cracking the Code Palm City FL
- Cracking the Code Palm Coast FL
- Cracking the Code Palm Harbor FL
- Cracking the Code Palmetto FL
- Cracking the Code Panama City Beach FL
- Cracking the Code Panama City FL
- Cracking the Code Pensacola FL
- Cracking the Code Perry FL
- Cracking the Code Pinellas Park FL
- Cracking the Code Plant City FL
- Cracking the Code Polk City FL
- Cracking the Code Pompano Beach FL
- Cracking the Code Ponte Vedra Beach FL
- Cracking the Code Port Charlotte FL
- Cracking the Code Port Orange FL
- Cracking the Code Port Richey FL
- Cracking the Code Port Saint Lucie FL
- Cracking the Code Punta Gorda FL
- Cracking the Code Quincy FL
- Cracking the Code Riverview FL
- Cracking the Code Rockledge FL
- Cracking the Code Ruskin FL
- Cracking the Code Safety Harbor FL
- Cracking the Code Saint Augustine FL
- Cracking the Code Saint Cloud FL
- Cracking the Code Saint Petersburg FL
- Cracking the Code Sanford FL
- Cracking the Code Sarasota FL
- Cracking the Code Satellite Beach FL
- Cracking the Code Sebastian FL
- Cracking the Code Sebring FL
- Cracking the Code Seffner FL
- Cracking the Code Seminole FL
- Cracking the Code Shalimar FL
- Cracking the Code Spring Hill FL
- Cracking the Code Starke FL
- Cracking the Code Stuart FL
- Cracking the Code Summerfield FL
- Cracking the Code Sun City Center FL
- Cracking the Code Tallahassee FL
- Cracking the Code Tampa FL
- Cracking the Code Tarpon Springs FL
- Cracking the Code Tavares FL
- Cracking the Code Titusville FL
- Cracking the Code Valrico FL
- Cracking the Code Venice FL
- Cracking the Code Vero Beach FL
- Cracking the Code Wauchula FL
- Cracking the Code Wesley Chapel FL
- Cracking the Code West Palm Beach FL
- Cracking the Code Wildwood FL
- Cracking the Code Williston FL
- Cracking the Code Winter Garden FL
- Cracking the Code Winter Haven FL
- Cracking the Code Winter Park FL
- Cracking the Code Winter Springs FL
- Cracking the Code Yulee FL
- Cracking the Code Zephyrhills FL
Related Local Events
Webinar
Dates: 9/2/2008 - 9/2/2008
Location: Online
Pembroke Pines FL
View Details

Franchise and Business Opportunities Show
Dates: 9/6/2008 - 9/7/2008
Location: Florida State Fairgrounds
Tampa FL
View Details

Membership Breakfast
Dates: 9/9/2008 - 9/9/2008
Location: TBA
Pembroke Pines FL
View Details

Annual Business Excellence Luncheon & Awards Luncheon
Dates: 9/16/2008 - 9/16/2008
Location: Thrasher Horne Conference Center
Orange Park FL
View Details

Global Academy of Business & Economic Research
Dates: 9/17/2008 - 9/19/2008
Location: Hilton Resort, Disney World
Orlando FL
View Details
Rate Article
     
Articles Insider

Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

Topics:
Advertising Educational Content Home Appliances Real Estate Resources
Business Services Entertainment Home Electronics Software
Career Family Home Services Technology
Cars Fashion Internet Telecommunications
Chamber of Commerce Financial Services Legal Trade Shows
Computer Hardware Franchise Miscellaneous Travel
Construction Health Nightlife Weddings
Education Holidays Online Database World History