Cracking the Code New York

Credit card processing bills are a jumble. Here's how to read yours.

Local Companies

New York Life Insurance
518-220-4279
26 Century Hill Drive
Latham, NY
J. Cole Financial Advisers, Inc.
518-576-9017
101 Airport Rd POB 7
Keene Valley, NY
Integex Solutions Inc
(631) 664-1898
775 Park Avenue
Huntington, NY
AFLAC-NY
518-371-5696
13 Cranberry Lane
Clifton Park, NY
Prudential Financial
716-636-1960x7279
1 JJ Audubon Pkwy
Amherst, NY
First National Investors
800-436-6186
8759 Main St.
Williamsville, NY
MassMutual Financial
607-725-5619/607-760-5915
110 Grant Avenue
Endicott , NY
Princiap Recovery Group
866-383-3024
205 Dingens St.
Buffalo, NY
YWCA Western New York
716-852-6120
190 Franklin Street
Buffalo, NY
Gerri Harrison Financial Services
607-729-4144
189 Riverside Drive
Johnson City, NY


Cracking the Code

From: Inc. Magazine, April 2007 | By: Jennifer Gill

No one likes a bill, especially one filled with cryptic codes and indecipherable jargon. That's a pretty good description of a statement from a credit card processor. Such firms authorize credit and move funds through the banking system so that you get paid. For these services, you pay the processor a fee, known as the discount rate. Many processors tout low discount rates to lure new customers. Problem is, your bill can be so complicated that it's nearly impossible to figure out if you're paying that low rate--or a lot more, thanks to a host of surcharges and fees. We recently studied a dozen statements. While bills differ from processor to processor, here are some common fees you might see on yours.

1. That low rate? It may not be so low
Many monthly statements show your daily tally of credit card sales and the fees charged to process them. Translated into English, this line means that you paid your processor $6.86 to process $385.42 worth of MasterCard (NYSE:MA) sales on March 31. That's 1.78 percent, the discount rate you were likely quoted when you signed up. The processor uses those funds to pay the interchange, a fee set by MasterCard and Visa, and keeps the difference for itself. But not all credit card transactions are created equal; rewards cards and online transactions, for example, often come with higher interchange fees--and higher processing fees. There's a good chance your processor hasn't told you this.

2. Beware billbacks
To cover higher interchange rates, some credit card processors use billbacks. They'll charge a low discount rate on all of a merchant's transactions in a given month--in this case, 1.78 percent--then bill back surcharges on certain transactions the following month. Billbacks are coded with a BB. This line shows that this merchant had 1,027 transactions in February that involved a MasterCard World card, which carries a higher interchange fee because it's a rewards card. The processor is passing on the additional cost of handling those transactions, $565.35. Unfortunately, you can't see the actual rate you're paying because the processor doesn't provide the total dollar amount of these transactions.

3. Calculate the markup
It's not hard to estimate your actual rate. Take your average sales value (sometimes called "average ticket" on your statement) and multiply it by the number of transactions for a given billback. Divide the surcharge by that amount and you'll find out how much you're actually paying on these sales. In this case, suppose the merchant's average ticket is $20. Multiply that by 1,027 transactions and you get $20,540. Divide the processor's billback surcharge--$565.35--by that amount, and you end up with 0.0275, or 2.8 percent. MasterCard, as it happens, charges about 1.84 percent for basic World card transactions, so the processor is clearing nearly a 1 percent profit. There's nothing wrong with making a profit, of course. But you have a right to know the rate you're being charged.

Case in Point

How to get relief
Andrew Ackerman, chief operating officer at Bunk1.com, a New York City firm that provides Web services to summer camps, prodded his credit card processor for more info on his company's billbacks and struck gold. It turned out that about 25 percent of his transactions did not qualify for the discount rate the company was quoted, about 2.3 percent. The rest were subject to steep billbacks. Ackerman shopped around and found another processor that offered better rates on many billbacks. Estimated savings: more than $10,000 a year.

4. Qualified versus mid-qualified versus nonqualified
Because Visa's and MasterCard's interchange fees are so complex, processors sometimes categorize transactions as qualified, mid-qualified, and nonqualified. One rate covers all the transactions that fall into a category. Suppose this statement is that of a restaurant. When a customer pays with a generic Visa card, Visa charges an interchange fee of about 1.63 percent. The processor considers that a qualified transaction and charges a discount rate of 1.74 percent. If someone uses a Visa rewards card, however, the interchange jumps to nearly 2 percent. The processor labels it as mid-qualified and charges 2.85 percent. Every processor sets its own tiered pricing, so one type of credit card transaction may be considered mid-qualified by one and qualified by another. It's up to you to find out how your processor defines things.

5. No deal on debit
Visa and MasterCard charge lower interchange fees when a customer pays with a debit card instead of credit. The processors, though, aren't required to pass these savings on to you. The restaurateur on this bill, for example, is paying at least 1.74 percent on each transaction, including debit cards. But Visa and MasterCard charge about 1.3 percent on typical restaurant debit purchases. Make sure your processor gives you a break on debit.

6. Watch out for skimming
Some processors take a percentage of their fees when they reconcile your account at the end of each business day. As a result the figure called "total card fees" on your monthly statement is not a total at all. To estimate your true costs, look for a line on your bill that reads "less discount paid." It may be buried near the bottom and not be as obvious as shown here. That's how much your processor skimmed off your sales throughout the month. Add it to your "total card fees" to determine how high your fees actually are.

7. Hidden fee No. 1
AVS stands for address verification service. When you take a credit card order over the phone or online, that transaction qualifies for a better interchange rate if you key in your customer's address. That's because Visa and MasterCard consider AVS a way to combat fraud. Your processor may--or may not--pass these savings on to you. In fact, it might tack on an additional AVS fee to process these transactions. Not all processors do, so be sure to ask.

8. Hidden fee No. 2
This processor is charging 22 cents to process every credit card sale, refund, and authorization. Per-transaction fees typically range from 10 to 15 cents but can go higher, says Jeff Mandel, territory manager for Heartland Payment Systems, a credit card processor in Princeton, New Jersey. For companies with only a few, high-value transactions a month, this fee doesn't matter much. But if you have lots of smaller purchases, it can add up.

Case in Point
Find your real rate
The easiest way to determine what you're actually paying your processor is to divide your total fees by your total monthly credit card sales. John Dixon at Nekton Diving in Fort Lauderdale, Florida, crunched the numbers and was stunned to learn that he was paying an average of 6.5 percent, substantially more than the 2.5 percent discount rate quoted by his processor. He switched processors and has cut his fees in half, to just $30,000 a year.

Read More at Inc.com

Featured Local Company

MassMutual Financial

607-725-5619/607-760-5915
110 Grant Avenue
Endicott , NY
www.MassMutual.com

Regional Articles
- Cracking the Code Albany NY
- Cracking the Code Albion NY
- Cracking the Code Alden NY
- Cracking the Code Amityville NY
- Cracking the Code Amsterdam NY
- Cracking the Code Angola NY
- Cracking the Code Arverne NY
- Cracking the Code Astoria NY
- Cracking the Code Auburn NY
- Cracking the Code Babylon NY
- Cracking the Code Baldwin NY
- Cracking the Code Baldwinsville NY
- Cracking the Code Ballston Lake NY
- Cracking the Code Ballston Spa NY
- Cracking the Code Batavia NY
- Cracking the Code Bath NY
- Cracking the Code Bay Shore NY
- Cracking the Code Bayside NY
- Cracking the Code Beacon NY
- Cracking the Code Bellerose NY
- Cracking the Code Bellmore NY
- Cracking the Code Bethpage NY
- Cracking the Code Binghamton NY
- Cracking the Code Bohemia NY
- Cracking the Code Brentwood NY
- Cracking the Code Brewster NY
- Cracking the Code Brockport NY
- Cracking the Code Bronx NY
- Cracking the Code Bronxville NY
- Cracking the Code Brooklyn NY
- Cracking the Code Buffalo NY
- Cracking the Code Cambria Heights NY
- Cracking the Code Camillus NY
- Cracking the Code Canandaigua NY
- Cracking the Code Canastota NY
- Cracking the Code Canton NY
- Cracking the Code Carmel NY
- Cracking the Code Carthage NY
- Cracking the Code Catskill NY
- Cracking the Code Centereach NY
- Cracking the Code Central Islip NY
- Cracking the Code Chappaqua NY
- Cracking the Code Chester NY
- Cracking the Code Cicero NY
- Cracking the Code Clifton Park NY
- Cracking the Code Clinton NY
- Cracking the Code Cohoes NY
- Cracking the Code College Point NY
- Cracking the Code Commack NY
- Cracking the Code Copiague NY
- Cracking the Code Coram NY
- Cracking the Code Corning NY
- Cracking the Code Corona NY
- Cracking the Code Cortland NY
- Cracking the Code Cortlandt Manor NY
- Cracking the Code Croton On Hudson NY
- Cracking the Code Dansville NY
- Cracking the Code Deer Park NY
- Cracking the Code Delmar NY
- Cracking the Code Depew NY
- Cracking the Code Dobbs Ferry NY
- Cracking the Code Dunkirk NY
- Cracking the Code East Amherst NY
- Cracking the Code East Aurora NY
- Cracking the Code East Elmhurst NY
- Cracking the Code East Hampton NY
- Cracking the Code East Islip NY
- Cracking the Code East Meadow NY
- Cracking the Code East Northport NY
- Cracking the Code East Rockaway NY
- Cracking the Code East Setauket NY
- Cracking the Code East Syracuse NY
- Cracking the Code Elmhurst NY
- Cracking the Code Elmira NY
- Cracking the Code Elmont NY
- Cracking the Code Endicott NY
- Cracking the Code Fairport NY
- Cracking the Code Far Rockaway NY
- Cracking the Code Farmingdale NY
- Cracking the Code Farmingville NY
- Cracking the Code Fayetteville NY
- Cracking the Code Fishkill NY
- Cracking the Code Floral Park NY
- Cracking the Code Flushing NY
- Cracking the Code Forest Hills NY
- Cracking the Code Franklin Square NY
- Cracking the Code Fredonia NY
- Cracking the Code Freeport NY
- Cracking the Code Fresh Meadows NY
- Cracking the Code Fulton NY
- Cracking the Code Gansevoort NY
- Cracking the Code Garden City NY
- Cracking the Code Geneseo NY
- Cracking the Code Geneva NY
- Cracking the Code Getzville NY
- Cracking the Code Glen Cove NY
- Cracking the Code Glen Head NY
- Cracking the Code Glen Oaks NY
- Cracking the Code Glens Falls NY
- Cracking the Code Gloversville NY
- Cracking the Code Goshen NY
- Cracking the Code Gouverneur NY
- Cracking the Code Grand Island NY
- Cracking the Code Great Neck NY
- Cracking the Code Hamburg NY
- Cracking the Code Hampton Bays NY
- Cracking the Code Harrison NY
- Cracking the Code Hartsdale NY
- Cracking the Code Hauppauge NY
- Cracking the Code Haverstraw NY
- Cracking the Code Hempstead NY
- Cracking the Code Hicksville NY
- Cracking the Code Highland NY
- Cracking the Code Hilton NY
- Cracking the Code Holbrook NY
- Cracking the Code Hollis NY
- Cracking the Code Holtsville NY
- Cracking the Code Hopewell Junction NY
- Cracking the Code Hornell NY
- Cracking the Code Horseheads NY
- Cracking the Code Howard Beach NY
- Cracking the Code Hudson Falls NY
- Cracking the Code Hudson NY
- Cracking the Code Huntington NY
- Cracking the Code Huntington Station NY
- Cracking the Code Hyde Park NY
- Cracking the Code Ilion NY
- Cracking the Code Islip NY
- Cracking the Code Ithaca NY
- Cracking the Code Jackson Heights NY
- Cracking the Code Jamaica NY
- Cracking the Code Jamestown NY
- Cracking the Code Jericho NY
- Cracking the Code Johnson City NY
- Cracking the Code Johnstown NY
- Cracking the Code Katonah NY
- Cracking the Code Kew Gardens NY
- Cracking the Code Kings Park NY
- Cracking the Code Kingston NY
- Cracking the Code Lake Grove NY
- Cracking the Code Lancaster NY
- Cracking the Code Larchmont NY
- Cracking the Code Latham NY
- Cracking the Code Levittown NY
- Cracking the Code Lewiston NY
- Cracking the Code Lindenhurst NY
- Cracking the Code Little Neck NY
- Cracking the Code Liverpool NY
- Cracking the Code Lockport NY
- Cracking the Code Long Beach NY
- Cracking the Code Long Island City NY
- Cracking the Code Lynbrook NY
- Cracking the Code Mahopac NY
- Cracking the Code Malone NY
- Cracking the Code Mamaroneck NY
- Cracking the Code Manhasset NY
- Cracking the Code Manlius NY
- Cracking the Code Manorville NY
- Cracking the Code Maspeth NY
- Cracking the Code Massapequa NY
- Cracking the Code Massapequa Park NY
- Cracking the Code Massena NY
- Cracking the Code Mastic Beach NY
- Cracking the Code Mastic NY
- Cracking the Code Mechanicville NY
- Cracking the Code Medford NY
- Cracking the Code Medina NY
- Cracking the Code Melville NY
- Cracking the Code Merrick NY
- Cracking the Code Middle Island NY
- Cracking the Code Middle Village NY
- Cracking the Code Middletown NY
- Cracking the Code Miller Place NY
- Cracking the Code Mineola NY
- Cracking the Code Monroe NY
- Cracking the Code Monsey NY
- Cracking the Code Monticello NY
- Cracking the Code Mount Kisco NY
- Cracking the Code Mount Vernon NY
- Cracking the Code Nanuet NY
- Cracking the Code Nesconset NY
- Cracking the Code New City NY
- Cracking the Code New Hartford NY
- Cracking the Code New Hyde Park NY
- Cracking the Code New Paltz NY
- Cracking the Code New Rochelle NY
- Cracking the Code New Windsor NY
- Cracking the Code New York NY
- Cracking the Code Newark NY
- Cracking the Code Newburgh NY
- Cracking the Code Niagara Falls NY
- Cracking the Code North Babylon NY
- Cracking the Code North Tonawanda NY
- Cracking the Code Northport NY
- Cracking the Code Norwich NY
- Cracking the Code Nyack NY
- Cracking the Code Oakland Gardens NY
- Cracking the Code Oceanside NY
- Cracking the Code Ogdensburg NY
- Cracking the Code Olean NY
- Cracking the Code Oneida NY
- Cracking the Code Oneonta NY
- Cracking the Code Ontario NY
- Cracking the Code Orchard Park NY
- Cracking the Code Ossining NY
- Cracking the Code Oswego NY
- Cracking the Code Owego NY
- Cracking the Code Ozone Park NY
- Cracking the Code Patchogue NY
- Cracking the Code Pearl River NY
- Cracking the Code Peekskill NY
- Cracking the Code Pelham NY
- Cracking the Code Penfield NY
- Cracking the Code Penn Yan NY
- Cracking the Code Pine Bush NY
- Cracking the Code Pittsford NY
- Cracking the Code Plainview NY
- Cracking the Code Plattsburgh NY
- Cracking the Code Pleasantville NY
- Cracking the Code Port Chester NY
- Cracking the Code Port Jefferson Station NY
- Cracking the Code Port Jervis NY
- Cracking the Code Port Washington NY
- Cracking the Code Potsdam NY
- Cracking the Code Poughkeepsie NY
- Cracking the Code Queens Village NY
- Cracking the Code Queensbury NY
- Cracking the Code Red Hook NY
- Cracking the Code Rego Park NY
- Cracking the Code Rensselaer NY
- Cracking the Code Richmond Hill NY
- Cracking the Code Ridge NY
- Cracking the Code Ridgewood NY
- Cracking the Code Riverhead NY
- Cracking the Code Rochester NY
- Cracking the Code Rockaway Park NY
- Cracking the Code Rockville Centre NY
- Cracking the Code Rocky Point NY
- Cracking the Code Rome NY
- Cracking the Code Ronkonkoma NY
- Cracking the Code Roosevelt NY
- Cracking the Code Rosedale NY
- Cracking the Code Roslyn Heights NY
- Cracking the Code Roslyn NY
- Cracking the Code Rye NY
- Cracking the Code Saint Albans NY
- Cracking the Code Saint James NY
- Cracking the Code Saratoga Springs NY
- Cracking the Code Saugerties NY
- Cracking the Code Sayville NY
- Cracking the Code Scarsdale NY
- Cracking the Code Schenectady NY
- Cracking the Code Seaford NY
- Cracking the Code Selden NY
- Cracking the Code Seneca Falls NY
- Cracking the Code Shirley NY
- Cracking the Code Smithtown NY
- Cracking the Code South Ozone Park NY
- Cracking the Code South Richmond Hill NY
- Cracking the Code Southampton NY
- Cracking the Code Spencerport NY
- Cracking the Code Spring Valley NY
- Cracking the Code Springfield Gardens NY
- Cracking the Code Staten Island NY
- Cracking the Code Stony Brook NY
- Cracking the Code Stony Point NY
- Cracking the Code Suffern NY
- Cracking the Code Sunnyside NY
- Cracking the Code Syosset NY
- Cracking the Code Syracuse NY
- Cracking the Code Tarrytown NY
- Cracking the Code Tonawanda NY
- Cracking the Code Troy NY
- Cracking the Code Uniondale NY
- Cracking the Code Utica NY
- Cracking the Code Valley Stream NY
- Cracking the Code Vestal NY
- Cracking the Code Walden NY
- Cracking the Code Wallkill NY
- Cracking the Code Wantagh NY
- Cracking the Code Wappingers Falls NY
- Cracking the Code Warwick NY
- Cracking the Code Waterford NY
- Cracking the Code Waterloo NY
- Cracking the Code Watertown NY
- Cracking the Code Watervliet NY
- Cracking the Code Webster NY
- Cracking the Code Wellsville NY
- Cracking the Code West Babylon NY
- Cracking the Code West Harrison NY
- Cracking the Code West Hempstead NY
- Cracking the Code West Islip NY
- Cracking the Code Westbury NY
- Cracking the Code White Plains NY
- Cracking the Code Whitesboro NY
- Cracking the Code Whitestone NY
- Cracking the Code Williston Park NY
- Cracking the Code Woodhaven NY
- Cracking the Code Woodmere NY
- Cracking the Code Woodside NY
- Cracking the Code Wyandanch NY
- Cracking the Code Yonkers NY
- Cracking the Code Yorktown Heights NY
Related Local Events
Coffee Talk-An Afternoon of Small Business Networking
Dates: 8/9/2008 - 8/9/2008
Location: W.L. Bonner Youth Enrichment Center
New York NY
View Details

Direct Marketing Math and Finance Seminar
Dates: 8/11/2008 - 8/11/2008
Location: Location To Be Determined
New York NY
View Details

Direct Marketing Math and Finance Seminar
Dates: 8/11/2008 - 8/11/2008
Location: DMA Seminar Center
New York NY
View Details

Direction Show
Dates: 8/12/2008 - 8/14/2008
Location: Penn Plaza Pavilion
New York NY
View Details

Presentation Training Workshop
Dates: 8/14/2008 - 8/14/2008
Location: TBD
New York NY
View Details
Rate Article
     
Articles Insider

Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

Topics:
Advertising Educational Content Home Appliances Real Estate Resources
Business Services Entertainment Home Electronics Software
Career Family Home Services Technology
Cars Fashion Internet Telecommunications
Chamber of Commerce Financial Services Legal Trade Shows
Computer Hardware Franchise Miscellaneous Travel
Construction Health Nightlife Weddings
Education Holidays Online Database World History