Create an Effective Trade Show Display Bend OR

Part 1: Start With the Right Trade Show Graphics for Your Trade Show Display
Advances in technology have made it easier and easier to create your own trade show graphics. However, it’s easy to get lost in the technology and lose sight of the basics. When it comes to creating a trade show display, your images and messages should be simple and your layouts clean.

Below are five basic elements that every trade show display should include and tips for using each of these elements to create an effective trade show display.

Visual
Headline
Description
Company name & Logo
Website

Simple, bold and clear images are the most effective in creating a memorable canvas for your selling story. Ornate, involved, mysterious and confusing art and graphics may be great to look at but can be distracting and much less effective as a backdrop for your trade show message.

Tip: If possible, select simple single images.

You may want to use many images to tell a complicated story, but often, a single simple image will serve you just as well.

If you are in the market for trade show graphics, there are several services that offer simple searches and reasonably priced photos and illustrations that may be used in creating trade show display graphics. One we can recommend is www.corbis.com.

Choose your words carefully, and keep the headline for your trade show display simple, clear and short!

Most people that did not plan to visit you at the show will simply walk past your booth. They may, at best, give your display a passing glance. This, believe it or not, is often your only chance to grab them. If your trade show display has a carefully thought out and compelling headline, they may choose to take an extra moment and learn a little more about your company.

The shorter your headline the larger it can appear on your trade show display. The larger it is on your trade show display the further your display can reach into the trade show traffic. Even a small table top display with a short bold message can be seen from several yards away.

Your choice of typeface is also important. With thousands to choose from, the task of selecting the right one can seem daunting.

Tip: Choose a simple and easy to read typeface. Next time you’re at a trade show, take notice of the displays produced by large companies. Not necessarily large booths, but even table top displays produced by large and successful companies consistently use simple bold graphics. You can and should do the same.