Create an Effective Trade Show Display Roanoke VA

Below are five basic elements that every trade show display should include and tips for using each of these elements to create an effective trade show display.


1 . Local Companies

Bill Thomasson Consulting
(540) 342-5940
2217 Crystal Spring Ave S
Roanoke, VA
Mkg Enterprises
(540) 989-1709
2965 Colonnade Dr Ste 310
Roanoke, VA
Mkg Enterprises
(540) 989-1707
2965 Colonnade Dr Ste 310
Roanoke, VA
Magnets USA
(540) 857-3045
817 Connecticut Ave NE
Roanoke, VA
Powell's Marketing Consultants
(540) 562-4279
Roanoke, VA
Business Network International
(540) 977-7096
416 S Jefferson St
Roanoke, VA
Trilegiant Loyalty Solutions
(804) 217-6410
7814 Carousel Ln
Richmond, VA
James River Primary Care
(804) 288-8338
Richmond, VA
Community Associations Institute
(703) 548-8600
1630 Duke St
Alexandria, VA
Marketing Masters Inc
(540) 885-3055
1750 Greenville Ave
Staunton, VA

2 . Create an Effective Trade Show Display

Part 1: Start With the Right Trade Show Graphics for Your Trade Show Display
Advances in technology have made it easier and easier to create your own trade show graphics. However, it’s easy to get lost in the technology and lose sight of the basics. When it comes to creating a trade show display, your images and messages should be simple and your layouts clean.

Below are five basic elements that every trade show display should include and tips for using each of these elements to create an effective trade show display.

Visual
Headline
Description
Company name & Logo
Website

3 . Select your trade show graphics carefully.

Simple, bold and clear images are the most effective in creating a memorable canvas for your selling story. Ornate, involved, mysterious and confusing art and graphics may be great to look at but can be distracting and much less effective as a backdrop for your trade show message.

Tip: If possible, select simple single images.

You may want to use many images to tell a complicated story, but often, a single simple image will serve you just as well.

If you are in the market for trade show graphics, there are several services that offer simple searches and reasonably priced photos and illustrations that may be used in creating trade show display graphics. One we can recommend is www.corbis.com.

4 . Create a simple and easy to remember headline.

Choose your words carefully, and keep the headline for your trade show display simple, clear and short!

Most people that did not plan to visit you at the show will simply walk past your booth. They may, at best, give your display a passing glance. This, believe it or not, is often your only chance to grab them. If your trade show display has a carefully thought out and compelling headline, they may choose to take an extra moment and learn a little more about your company.

The shorter your headline the larger it can appear on your trade show display. The larger it is on your trade show display the further your display can reach into the trade show traffic. Even a small table top display with a short bold message can be seen from several yards away.

Your choice of typeface is also important. With thousands to choose from, the task of selecting the right one can seem daunting.

Tip: Choose a simple and easy to read typeface. Next time you’re at a trade show, take notice of the displays produced by large companies. Not necessarily large booths, but even table top displays produced by large and successful companies consistently use simple bold graphics. You can and should do the same.

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