Culture in Construction Carrollton GA

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Design Group the
(770) 830-6097
108 Rome St
Carrollton, GA
Faux-Real
(404) 239-9195
3215 Arden Rd NW
Atlanta, GA
The Rug Store
(770) 287-2220
867 Dawsonville Hwy Ste 815
Gainesville, GA
Rody Pam Interior Designs
(912) 354-4488
8 Commerce Pl
Savannah, GA
Brown's Interiors
(229) 776-0630
109 E Franklin St
Sylvester, GA
Crider's Interior Decorating
(706) 226-3312
407 N Thornton Ave
Dalton, GA
Carlsten Jon H Associates
(404) 524-8145
34 Peachtree St NW
Atlanta, GA
Arcana Inc
(770) 986-8700
3766 Chamblee Dunwoody Rd
Atlanta, GA
Bremer Jone Interiors
(912) 352-2232
6911 Skidaway Rd
Savannah, GA
Douglas Weiss Interiors
(404) 875-5544
1145 Zonolite Rd NE
Atlanta, GA


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

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Featured Local Company

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(678)862-79-57
119 sweetbriar
palmetto, GA

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