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Culture in Construction Connecticut

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Glover's Flooring
(860) 319-7717
568-C Shennecossett Road
Groton, CT

Burr Mountain Construction, LLC
(860) 601-5908
984 Burr Mountain Road
Torrington, CT

Sally Kellogg Interior Design
(203) 846-1000
4 Lewis Street
Norwalk, CT

Connecticut Screen Works, Inc.
(203) 741-0859
121 North Plains Industrial Road
Wallingford, CT

CASE Handyman & Remodeling
203-269-1576
40 SuiteA North Plains Industrial Rd.
Wallingford, CT

Estimate-s.com
1-888-337-3367
Pavano Dr.
Plainville, CT

George's Siding & Windows LLC
203-372-4221
184 Sport Hill Rd.
Easton, CT

David Stoner & Co. LLC
860-679-5254
790 Farmington Ave
Farmington, CT

Kitchens by Gedney, Inc
203-245-2172
84 Bradley Road
Madsion, CT

common vision
203-776-9800
1700 dixwell ave
hamden, CT

The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

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Featured Local Company

Glover's Flooring

(860) 319-7717
568-C Shennecossett Road
Groton, CT

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Environmental	Home Electronics	Pets	World History