Culture in Construction Edmond OK

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Lyman Noreen Interiors Asid
(405) 528-1212
1409 Pinehurst
Edmond, OK
Vanstavern Design Group
(405) 359-1757
601 Hollowdale
Edmond, OK
Dubberstein Design Associates
(405) 844-5511
Edmond, OK
Off the Wall Interiors by Ronette
(405) 285-6619
525 Evergreen St
Edmond, OK
Tasseled Rose Interiors
(405) 285-1926
Edmond, OK
Sharon Russell Interiors Inc
(405) 330-2529
Edmond, OK
Divas of Decorating the
(405) 330-6407
1401 Rockwood Dr
Edmond, OK
Corken Charles & Associates Inc
(405) 521-8214
1101 Trolley Trl
Edmond, OK
Ozan Willis Design Assoc Llc
(405) 285-2822
Edmond, OK
A Circle of Friends
(405) 330-6407
1401 Rockwood Dr
Edmond, OK


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

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