Culture in Construction Florence AL

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Susan Trousdale Interiors
(256) 765-9995
409 Court Yard
Florence, AL
Myra Wilhite Interiors Inc
(256) 767-4419
Florence, AL
Diane Burnette Lupo Interiors
(205) 871-8138
Birmingham, AL
Stephenia Booth Walker Interior Design Asid
(334) 264-1044
1100 Laurel Ln
Montgomery, AL
Cindy Meador Interiors
(251) 974-1907
3501 Gulf Shores Pkwy
Gulf Shores, AL
McMillan Interiors Inc
(205) 326-1548
216 29th St S
Birmingham, AL
McMillan Wingate Antiques & Interiors
(251) 867-3226
206 Belleville Ave
Brewton, AL
Interiors by Decorating Den
(256) 325-7252
Huntsville, AL
Decorating Unlimited
(205) 938-7835
West Blocton, AL
Fuqua & Partners Architects PC
(256) 534-3516
112 Washington St NE
Huntsville, AL


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Derrick Design and Remodeling Inc.

256-852-8188
162 Export Cir
Huntsville, AL

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