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Culture in Construction Florida

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Gulf Atlantic Industries, Inc.
(305) 937-0500
18305 Biscayne Blvd, Suite 210
Miami, FL

TERRY OLSSON CUSTOM EXTERIORS
727-857-9091
17441 MEDLEY AVE
SPRINGHILL, FL

WCI Group Contractors
(904) 242-4444
1100 Shetter Ave. Suite #203
Jacksonville, FL

Affinity Marble
352-369-3558
1020 NE 16th street
ocala, FL

TOM'S HANDYMAN SERVICES
941 214 0424
2429 Larkspur Dr
Punta Gorda, FL

Royal Florida Management
561-995-2100
2900 N. Military Trail
Boca Raton, FL

PrestigeCore Home Remodeling & Improvements
407 256-0397
860 north orange ave #350
orlando, FL

Cabinets For Less
863-688-6110
717 n florida ave
lakeland, FL

East Coast Lamps.com
1(352)307-7601
14887 se 41st court
Summerfield, FL

ALL HOME SOLUTIONS
407-227-6403
1832 ropper rd
st. Cloud, FL

The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

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Featured Local Company

Gulf Atlantic Industries, Inc.

(305) 937-0500
18305 Biscayne Blvd, Suite 210
Miami, FL
http://www.remodelsouthflorida.com

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