Culture in Construction Idaho

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Woodcraft Design & Build
208-412-3742
www.remodelingyou.com
Nampa, ID
River Valley Handyman
208-713-3126
211 Forest Park Ave
Caldwell, ID
NL Kile Construction
208-762-4847
1864 E Hanley Ave
Coeur d alene, ID
North Idaho Masonry & Hardscape Center, Inc.
208-762-8480
9225 N. Government Way
Hayden, ID
Jill Miller Interiors
(208) 938-1868
Eagle, ID
Cskj Interior Design
(208) 342-3405
Boise, ID
Staging Spaces
(208) 863-3092
Boise, ID
Nest Interiors
(208) 342-6378
2913 Whidden St
Boise, ID
Osborn-Tyler
(208) 726-4838
101 River Rock Rd
Ketchum, ID
Lambuth Interiors
(208) 853-6461
6461 W Plantation Ln
Boise, ID


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Woodcraft Design & Build

208-412-3742
www.remodelingyou.com
Nampa, ID

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