Culture in Construction Indiana

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

KOHLMEYER REMODELING
317-664-8134
BROAD RIPPLE / MERIDIAN HILLS
Indianapolis, IN
R&R Pressure Washing and Restoration
502-599-4357
3374 Wooded Way
Jeffersonville, IN
Luker Builders
(317) 219-6540
988 Westfield Rd
Noblesville, IN
Castalia Homes, LLC
317-677-6773
11805 N. Pennsylvania St.
Carmel, IN
A+ Blinds
317-698-5445
160 West 44th Street
Indianapolis, IN
A+ Blinds
317-698-5445
160 West 44th Street
Indianapolis, IN
Atkinson Suzanne Interiors
(812) 478-9465
2130 Wabash Ave
Terre Haute, IN
Deborah Marr Interiors
(317) 955-7050
320 N Meridian St
Indianapolis, IN
Feather Your Next Inc
(317) 818-1366
598 W Carmel Dr
Carmel, IN
De Young Interiors
(219) 322-2511
608 US Highway 41
Schererville, IN


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

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Featured Local Company

KOHLMEYER REMODELING

317-664-8134
BROAD RIPPLE / MERIDIAN HILLS
Indianapolis, IN

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