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Culture in Construction Kansas City MO

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Western Fireproofing Company of Kansas
(816) 561-7667
1501 Westport Rd.
Kansas City, MO

Advanced Basement Finish Systems
816-420-8600
8002 North Oak Trwy
Kansas City, MO

Accessibility Remodeling, LLC
913-441-0481
9725 Swartz
Edwardsville, KS

residential investments
816-771-7133
p.o. box 22684
kansas city, MO

The Remover Specialist!!
912-271-1146
103rd and
Overland Park, KS

Circa Studio
(816) 943-8000
504 E 131st Ct
Kansas City, MO

Vanity Salon
(816) 746-5911
6423 N Cosby Ave
Kansas City, MO

Mlb Designs Inc
(816) 531-3133
5504 Oak St Ste 10
Kansas City, MO

Berg Marketing Associates
(816) 931-5425
4512 Roanoke Pkwy
Kansas City, MO

Unique Designs
(816) 942-3442
1011 W 111th St
Kansas City, MO

The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

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Featured Local Company

Western Fireproofing Company of Kansas

8165617667
1501 Westport Rd.
Kansas City, MO

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Advertising	Family	Home Services	Real Estate Resources
Business Services	Fashion	Industrial Goods & Services	Retail & Consumer Services
Career	Financial Services	Insurance	Software
Cars	Food & Beverage	Internet	Technology
Computer Hardware	Franchise	Legal	Telecommunications
Construction	Health	Miscellaneous	Trade Shows
Education	Holidays	Nightlife	Travel
Entertainment	Home Appliances	Online Database	Weddings
Environmental	Home Electronics	Pets	World History