Culture in Construction Kirksville MO

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

T Z Designs Inc
(314) 727-5828
8031 Crescent Dr
Saint Louis, MO
Home Image
(816) 561-1876
Kansas City, MO
B & M Interiors Inc
(573) 793-3252
390 Sequoia Rd
Iberia, MO
Hospitality Design Group
(314) 863-2292
225 Meramec Ave
Saint Louis, MO
Marcia Smith Design Group
(314) 367-7781
4814 Washington Blvd
Saint Louis, MO
E G Interiors
(314) 469-8990
380 Littany Ln
Saint Louis, MO
Manor the
(816) 792-9888
1560 Missouri Route A
Liberty, MO
American Interiors & Exteriors
(636) 940-8905
323 S 6th St
Saint Charles, MO
Home Port the
(314) 361-2265
234 N Euclid Ave
Saint Louis, MO
Arlene Lilie Interior Design
(314) 367-4000
4739 McPherson Ave
Saint Louis, MO


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

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Featured Local Company

premier energy renovations

660-327-4721
202 n. main st.
paris, MO
www.premierenergyrenovations.com

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