Culture in Construction Lake Charles LA

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

trejo painting
337-563-8335
post oak
sulphur, LA
Sheila Whitson Interior Design
(337) 478-7412
2725 Rue Calais Dr
Lake Charles, LA
Great Beginnings by the Decorative Center
(337) 494-3905
400 W Hale St
Lake Charles, LA
Tioli's-Alex Jones
(337) 598-4696
10615 Highway 384
Lake Charles, LA
Kelty Design Studio
(337) 494-3905
400 W Hale St
Lake Charles, LA
Design Studio of Louisiana
(337) 562-0110
Lake Charles, LA
Curry Designs
(318) 387-7580
501 Rochelle Ave
Monroe, LA
Emb Interiors
(985) 626-1522
4510 Highway 22
Mandeville, LA
European Classics Interiors
(337) 267-4467
1120 Coolidge Blvd
Lafayette, LA
Maxwell McCullough Interiors
(504) 365-0670
533 2nd St
Gretna, LA


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

trejo painting

337-563-8335
post oak
sulphur, LA


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